Hotel Reservations Expert Offers Free Report - `The Hotel Reservations Scam, and What to Do About It`
Released on: February 18, 2008, 9:33 pm
Press Release Author: ThatPRGuy.com
Industry: Internet & Online
Press Release Summary: Travelers want to deal direct with hotels, but most consumers are unable to do so, according to a new report that claims hotels are being hijacked by increasingly desperate agents and booking web sites to prevent travel consumers from booking direct.
Press Release Body: Pierrefitte-es-Bois, France - The travel industry, and particularly the hotel portion of the travel industry, has fallen victim to greedy booking agents and hotel reservations web sites that hijack search engine traffic and prevent travelers from dealing direct with hotels, according to a new report.
Travel industry expert, Herman Thuy of Interbed.com, offers a free report to hotel owners and managers that reveals what he calls the "dirty tricks" used by booking agents and booking web sites to control the travel consumer. In it he details how hotel reservations web sites and agents dominate search engines, and then tells hotel managers and owners how to quickly and easily overcome this.
The report reveals that the Internet has returned all decision-making power to the travel consumer, but control of the traveler is in the hands of booking agents who prevent travel consumers from dealing direct with hotels. Thuy's report clearly shows how individual hotels can be found by travel consumers and beat the brokers at their own game.
Airlines paved the way and got rid of agents in 1994. All airlines bring prospects to their own web sites, but hotels have failed to follow that model and are paying a significant price for this error, according to Thuy.
He is not alone. The management of Ryanair ("Europe\'s favorite low cost airline") recently (Nov. 6, 2007) called online hotel booking agents and intermediaries "the greatest deadwood, rip off middle-men and the costliest parasites in the travel industry."
Thuy gives his report free to hotel owners and managers at http://www.Interbed.com
Thuy provides evidence of his claims. He says: "Use a search engine the way travel consumers use it. Search for two words, your city and hotel. Your web site will not be on that first page because the scam artists control all those listings. Consumers cannot find you and often do not even know your hotel exists at their next destination."
A quick check for "Berlin hotels" brought up over 3 million results. The links on the first page are dominated by booking web sites and agencies, making it nearly impossible for the average traveler to deal directly with individual hotels.
"Market surveys of travel consumers reveal that when given the choice, travelers prefer to deal directly with the hotel of their choice," said Thuy. "Booking agents do not want that to happen, so they have hijacked the industry with their desperate tactics."
The free report not only informs hotel owners and managers how they are being duped by the hotel reservations web sites, they receive specific instructions on how they can regain full control and recapture the business they have lost to the unscrupulous web sites and agents.