How Businesses Can Harness the Power of Web 2

Released on: February 8, 2008, 2:51 am

Press Release Author: Scott C. Margenu

Industry: Internet & Online

Press Release Summary: This Article Explains you about How Businesses Can Harness
the Power of Web 2.0, its uses and more.

Press Release Body: Web 2.0 Technologies Help Forge Synergy Between Company and

CHANTILLY, Va., Dec. XX - Web 2.0 - what the heck is it? No, it's not the latest
brainchild of Bill Gates or Steve Jobs that we waited breathlessly for. The term,
Web 2.0, a clever reference to software versions, was coined in 2004 by Tim
O'Reilly, founder of O'Reilly Media. Though Web 2.0 has been cited millions of times
in Google, the buzzword has been defined in many different ways. "Simply put, Web
2.0 is really about using the Web as a platform for interaction between user and
provider," said Scott C. Margenau, president of ImageWorks Studio, a B2B and B2C
Branding Firm.

So what does this mean to businesses and consumers?

Many of the technologies that undergird Web 2.0 have been around since the mid '90s.
It's the innovative ways users such as consumers and businesses are interacting with
the Web that are relatively new. Running software applications on the Web versus on
the desktop is also a big part of what defines Web 2.0, which is considered by some
to be the second phase of the World Wide Web.

"Businesses can use a variety of Web. 2.0 technologies in inventive and interactive
ways to convey information to a large audience - particularly potential customers,"
said Margenau.

Companies of all sizes are using Web 2.0 technologies such as Blogs, Business
Networking such as Linked In, Ryze or even Facebook, AJAX, RSS, Adobe Flash, CMS
(Content Management Systems), Podcasting, Wikis, XHTML markup and other
user-oriented architecture that helps forge a synergy between company and customer.
Companies can use Web 2.0 capabilities to:

Boost customer relations through a variety of communication tools.
Disseminate a business's Web content through technologies such as Really Simple
Syndication (RSS).
Give customers a voice - via social networking tools such as blogs and forums - when
it comes to the creation of new products. Once customers become invested in the
product development process, they may be more likely to remain loyal to the company.
Easily provide customers with information about the company and its products through
podcasts and interactive download libraries. These tools represent more robust and
interactive venues than "white papers" of the past.
Deliver a suite of technical services using a Web-based platform.
Reach their customers through dynamic, changing Web site pages rather than through
static ones.
Instantly manage and update their Web site's content and structure to align with a
customer's expectations.
Instantly respond to customers using Live Chat and other interactive options that
can reduce phone calls and long wait times, which often result in unhappy

Businesses using Web 2.0 technologies can also realize savings in their IT budgets
as Web-based applications can be updated easily, potentially eliminating the need
for costly technical support.

"Though there is still no consensus on the precise definition of Web 2.0, the use of
Web 2.0 capabilities offers businesses of all sizes the ability to reach and
influence their customers in greater ways than ever before," said Margenau.

For more information, call 800-308-8573 or visit

Scott C. Margenau is president of ImageWorks Studio, an award-winning web design
agency, marketing and branding firm specializing in online and off-line media in
advertising, web development, brand development and promotion.

Web Site:

Contact Details: 3859 Centerview Drive, Suite 400, Chantilly, Virginia - 20151, Ph :
(800) 308-8573, Fax: (703) 968-5560

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