Joint Venture Between Javelin Marketing And Customer Management Systems Allows Financial Advisors To Outsource Client Retention

Released on: February 7, 2008, 11:31 am

Press Release Author: Javelin Marketing

Industry: Financial

Press Release Summary: Financial Advsiors earn 500% more when they focus attention
on existing clients. New service contacts clients of financial advisors for the
advisor resulting in more repeat business, better client retention and more clent

Press Release Body: Walnut Creek, CA - While most financial advisors admit they
don\'t have as much contact with their clients as they should, they also don\'t
realize the statistical significance. According to an article in Harvard Business
\"Every minute you spend with existing clients is worth 500% more than time you
devote to acquiring new clients.\"
\"Raising customer retention rates by only 5% increases sales by 25-85%.\"
And Tiburon Strategic Advisors offers this graphic summary:

Many financial professionals desiring to grow their business pursue marketing to
strangers while the facts indicate that time is best focused on contact with
existing clients. For advisors who lack time to increase client contact, FAcontact
( offers a solution.
FAcontact will contact the advisor\'s clients by phone once every three months and by
personalized direct mail once every 3 months. The phone calls are designed to insure
that the advisor knows of any client desires early, knows of opportunities for
additional business, and knows of pending life changes. The calls also cement the
client relationship with systematic contact and brings the advisor a significant
increase in referrals.
Advisors may also supplement the high-touch program offered by FAcontact with a
monthly email newsletter specifically designed to have the client contact the
advisor. The 8 annual contacts using FAcontact plus the 12 annual email newsletters
from Javelin marketing result in 20 \"touches\" per year.
Now, time-starved advisors have no excuse not to keep in regular contact with their

Web Site:

Contact Details: Ilene Hirsch
Javelin Marketing
1647 Willow Pass #164
Concord CA 94520
866-452-8354 ext 206

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