Released on: February 13, 2008, 12:13 pm

Press Release Author: Larry Moore

Industry: Industrial

Press Release Summary: Patented process successfully combines the latest in digital
and material technology to create authentic wood appearances on low-maintenance
fiberglass doors.

Press Release Body: Tampa, FL. February 13, 2008 - If you have been wishing you
could upgrade your home to incorporate the natural beauty of wood, but didn't want
the hassle of constant maintenance or the price tag of an exotic species, Masonite's
AvantGuardT finish is your solution. It is the groundbreaking finishing technique
developed by Masonite that fuses the natural appearance of real wood to composite
materials, creating a door utopia.
The concept is quite simple; first hand select the most beautiful lumber on earth,
then go through a series of processes to capture every color and grain variation
within the boards. These "photographs" are then placed in perfect alignment on an
energy-efficient, low-maintenance pre-textured fiberglass door. Lastly, this
authentic wood appearance is protected by an automotive caliber clear-cote, which
will provide up to five years of maintenance free use.
The AvantGuardT finish can replicate the appearance of any wood, metal, or other
material no matter how rare or colorful. "Until now, if you wanted an authentic
looking wood door, you were stuck with constant maintenance and a hefty price tag,"
says Doug Thompson Senior Director of Product Management. "Not only does the
homeowner get a gorgeous door, but also receives the environmental benefits, as
these doors are more energy efficient and don't require the harvesting of exotic
To launch this exciting new product, Masonite has chosen Spanish Cedar. This
particular species has long been cherished in the Southwest for its natural beauty
as well as its ability to stand up to harsh climates. Spanish Cedar features a rich
canvas that intertwines a plethora of color and grain variation making it impossible
to reproduce in an affordable, low-maintenance option before now. This finish is
available on select Barrington SierraT doors and sidelights.
For more information on the AvantGuard Finish or other Masonite products, please
visit or call toll-free at 1-800-663-DOOR.

Masonite is one of the world's leading manufacturers of interior doors and entry
door systems. Throughout the company's 80 year history, Masonite has maintained its
focus on leading-edge innovation, manufacturing excellence and superior customer
service. Masonite is committed to delivering product and service innovations that
will enhance beauty, functionality and architectural design to its customers around
the world. Builders, remodelers, architects and homeowners rely on Masonite
products to create homes of distinction while remaining environmentally responsible.


Web Site:

Contact Details:

  • Printer Friendly Format
  • Back to previous page...
  • Back to home page...
  • Submit your press releases...