Microsoft Arrives Late in Small Business CRM Market

Released on: February 7, 2008, 3:48 pm

Press Release Author: Thomas R. Cutler

Industry: Software

Press Release Summary: Microsoft Arrives Late in Small Business CRM Market

Press Release Body: Commence's comprehensive suite of hosted applications is offered
at a price point that is challenging industry leader Included in
the product offering are comprehensive account and contact management application,
sales management, marketing campaign management and customer support. Integration
with Microsoft Outlook and Intuit's QuickBooks is also part of the On-Demand

Differentiation is the single biggest challenge in the software industry; many small
and mid-sized businesses (SMB) have taken notice of Commence Corporation
(, a provider of on-premise and hosted web-based solutions designed
specifically for this businesses sector. The company is gaining momentum and
marketshare with Commence On-Demand, a suite of CRM (customer relationship
management) applications that is deployed as software as a service (SaaS).

Industry journalist, Thomas R. Cutler, who frequently covers the CRM sector,
suggested there is a great deal to praise in the Commence product. According to
Cutler, "There is buzz about Microsoft's recent announcement that they plan to
introduce a hosted CRM solution sometime in 2008, however Commence crossed the
finish-line first. One of the key differentiators of Commence is the development of
vertical solutions for manufacturing and distribution as well as the company's
general purpose CRM offering..other vertical applications will be rolled out in

"Competitive alternatives lack our modular product offering and unique licensing
model," said Larry Caretsky, President of Commence Corporation. "Our competitors
make their customers select a pre-packaged group of applications, which means they
are often paying for functionality they will never use. We allow customers to
select only the modules they require to manage their business and we offer customers
the flexibility to purchase a pack or group of licenses at a discounted rate, which
allows them to add additional users at no additional cost."

Caretsky is not at all surprised by the attention Commence is receiving in the media
and among target customers."We're no stranger to the CRM space or the SMB market he
says. Over the past two decades we have developed business applications for this
sector that have been sold under private label by companies like IBM, AT & T and
Compaq Computer. The SMB space is our core competency and we feel comfortable
competing for this business".

About Commence Corporation

Commence Corporation is a leading provider of Customer Relationship Management
solutions. The company's products are designed to provide growing businesses with
flexible solutions that leverage the Web to offer an integrated platform for
managing sales execution and customer service. Commence supports several thousand
customers through a worldwide distribution network, with outlets in North and South
America, Europe and Asia.

Commence Corporation
Larry Caretsky

Web Site:

Contact Details: Commence Corporation
200 Tornillo Way
Suite 200
Tinton Falls, NJ 07712

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