Morph Labs introduces the Morph Application Platform - On demand Platform as a Service for Web applications
Released on: February 10, 2008, 7:30 am
Press Release Author: Macel Legaspi / Morph Labs
Press Release Summary: Morph Labs introduces Morph Application Platform, on-demand platform service for web applications
Press Release Body: LOS ANGELES - February 5th, 2008. Morph Labs today introduced the Morph Application Platform, a groundbreaking on-demand elastic Platform as a Service for Web applications. The Morph Application Platform provides ISVs, entrepreneurs and businesses with an integrated service delivery and management platform for Web 2.0 applications. The platform is powered by Amazon Web Services and provides an on-demand elastic infrastructure capable of growing and shrinking to meet the demands of the application.
The Morph Application Platform, preview available at www.morphexchange.com, removes many of the barriers to entry for entrepreneurs and ISVs seeking to enter the Software as a Service (SaaS) market. The SaaS Market, according to Gartner, is expected to break $12 Billion (from $6.5 Billion in 2007) in 2012. It (SaaS) has been considered by Saugatuck Technology as the software industry's hottest market sector. In less than a year, Software as a Service has "now gone from point-solution curiosity to mission-critical applications for user enterprises."
"The Morph Application Platform will accelerate SaaS adoption by lowering the technical and economic barriers related to SaaS deployments. To the entrepreneur - he gets the best available technology to get his ideas to market. Indeed, simplifying his innovation," says Winston Damarillo, Chairman of Morph Labs.
By using the Morph Application Platform, developers can focus on business logic, application presentation and strategic differentiators allowing them to innovate, not administrate.
The Morph Application Platform brings scalability, simplicity, and cost-efficiency to the application deployment process. There is no hardware to buy or lease, no software to install and configure, and no idle intervals to get the application up and running. The Morph Application Platform provides a near instant deployment environment, giving developers the flexibility to startup, size, resize and shutdown application environments at will.
The Morph Application Platform combines open source and in-house developed technologies into a single on-demand solution. For each application, incoming web traffic is properly routed to the individual environments no matter where the applications live physically in the compute GRID. Load balancing, security, monitoring, and high availability are already built into the platform. Individual applications have a web application delivery stack as well as access to high speed caching, their own database instance, multi-tenancy APIs, search services, e-mail gateways and OpenID services. The combination of technologies, and configuration expertise and continuous management by Morph Labs makes the Morph Application Platform a simple choice for Web 2.0 applications.
Developers will be able to subscribe to a Morph AppSpaces to get started with the Morph Application Platform. These application centric environments can be scaled up or down on-the-fly based upon performance needs, equipping developers the ability to offer world-class service delivery without having to overpay for the services needed to effectively run their applications.
"A Morph AppSpace is similar to a serviced office for your application," says David Abramowski, CEO of Morph Labs. "In just a few minutes you are able to move your application in and instantly have an elastic web application delivery system with high availability, load balancing, backup & recovery, database, monitoring as well as a host of common services."
The Morph Application Platform, Ruby on Rails edition is currently available in limited beta for developer preview and testing. Morph AppSpace subscriptions are expected to be available in early Q2 2008, starting at approximately $35 per month for an entry level web application.
About Morph Labs Inc. Morph Labs Inc. www.mor.ph is a Philippine-based Web 2.0 technology company focused on providing innovative technologies and applications to support Software as a Service (SaaS) globally. Headquartered in Cebu, Philippines with operations in Manila, Los Angeles California and Austin Texas USA, Morph Labs is poised to become the leading provider of on-demand applications and delivery platforms.