NAVTEQ Global LBS Challenge Europe - UbiEst hits the final (again)!

Released on: February 11, 2008, 7:19 am

Press Release Author: Brina Francavilla

Industry: Software

Press Release Summary: UbiEst competes for the Social Networking category
introducing a new LBS application for the consumer market: UbiSafe, a mobile client
application for family peace-of-mind.

Press Release Body: UbiSafe is a location based mobile service for personal
security, contact locating and emergency needs. UbiSafe is targeted to the
consumers' market: it can be used for monitoring elder or invalid persons in need of
attendance, for personal safety (at night, in walking risk zones, etc.) or for our
children security.
UbiSafe comes as a mobile java (and java RIM) client enabling to verify and track
family members' positions on map, send/Receive emergency messages, set up
personalized "safe" zones (geo-fencing) and create personalized notification rules
(ie. when child leaves location).

Two main features bring UbiSafe in the forefront of technological innovation in LBS
for personal security: parents can create a "virtual leash" for preventing children
to move out of sight and activate a chasing mode to track simoultaneously child's
movements related to theirs while trying to reach him. A graphic toolbar helps
approach the target with basic colors: red for target moving apart, yellow for
constant distance and green for approaching target.

The second feature is aimed to help adolescents enjoy greater freedom of movement
ensuring tranquillity of the parents: thanks to a GPS receiver Mom and Daddy can be
warned if newly-licensed son/daughter excedees an agreed speed-limit by car or if a
suddend breaks occours.

UbiSafe is the third product of UbiEst Location Based Mobile Services Family, wich
UbiLoc, a mobile client for java and BlackBerry GPS embedded devices addressed to
the professional market enabling phones to work as a "personal black box" combined
with a web-based fleet-management interface and UbiNav UbiEst's white label off
board navigation service launched during 2007 edition of NAVTEQ LBS Challenge in

At Mobile World Congress 2008, UbiEst will host a booth inside NAVTEQ Stand 1G45,
Hall 1 Ground Floor.

About UbiEst

UbiEst S.p.A. provides location solutions: online maps, navigation, location based
services and geodemographic market analysis (geomarketing) on Internet and mobile
connections for Business and Consumer markets.
UbiEst mapping services help leading companies meet informative and marketing
requirements in terms of location, routing and proximity of geographic assets, road
navigation, market and positioning benchmarking.
Founded in 2001 and based in Treviso (NorthEast Italy), Ubiest is part of Elda
Group, leader italian GIS operator and Navteq partner since the 80s with offices
throughout Italy and over 200 employees. UbiEst has developed its own technology in
order to provide state of the art and highly performing Internet and mobile
solutions available in in-house or ASP model from UbiEst dedicated server farm.
UbiEst offers ready-to-use products for web mapping, CRM/Call Center applications,
fleet management, off-board navigation, geomarketing and other front-end
applications. Our business solutions deliver geographic support onto corporate
processes and functions like Strategic Planning, Marketing, Sales, CRM, Logistics
and Communication.
Success Cases for leading italian Industry and Services organizations place UbiEst
as a leading technology partner for the development of vertical industry solutions
tailored on specific challenges and needs.

Web Site:

Contact Details: Ubiest S.p.A.
Via Reginato 85/H
31100 Treviso ITALY
Tel. +39 0422 210 194
Fax +39 0422 210 270

Press Contact
Brina Francavilla
Ubiest S.p.A.
Tel. +39 0422 210 194
Fax +39 0422 210 270

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