Inn hotel and Beefeater restaurant comes to Birmingham
on: February 29, 2008, 7:14 am
Release Author: Gemma Burrows
Release Summary: Birmingham sees the opening of a new joint hospitality
venture with the new Beefeater restaurant and Premier Inn hotel
opening its doors
Release Body: The home of grilled food and the UK’s biggest
and fastest growing hotel brand have arrived in Birmingham as a
brand new Beefeater restaurant and Premier
Inn hotel opened its doors.
new 67-bedroom Premier
Inn hotel and adjoining Beefeater restaurant,
located on Hagley Road, Birmingham will create
approximately 70 new jobs and will see a total investment of £4.8
million into the local area.
in Birmingham boasts the latest stylish bedroom design including
crisp white linen, stylish purple padded headboards for extra comfort
and a modern purple throw to complete the look. Rooms will also
include an en-suite bathroom, remote controlled flat screen TV,
tea/coffee making facilities, and a spacious desk area with Wifi
Inn Hagley hotel guests will also be offered a unique
Good Night Guarantee. Under this guarantee, Premier
Inn ensures that all guests will have a good night sleep
in a quality room with comfortable surroundings and a friendly service.
restaurant is the first brand new Beefeater restaurant to open in
eight years. The restaurant and bar will seat up to 220 guests and
offers a stylish, warm and modern dining experience. Featuring intimate
leather-booth seating areas, luxurious soft furnishings and stylish
interiors, guests can relax and soak up the atmosphere.
menu boasts an array of freshly prepared dishes that have been expertly
cooked on Beefeater’s famous char-grill to
offer that unique Beefeater flavour, and includes
tempting signature steaks, meat grills and fish dishes. At Beefeater
families are always welcome and children can enjoy their very own
Kids grill menu offering a delicious selection of freshly grilled
Reid, General Manager, commented, “The decision to
open a new Premier Inn and Beefeater at
this site is the result of extensive research into the local area.
I am delighted to be appointed to manage both the hotel and restaurant.
Beefeater is a popular brand in the Birmingham
area and it is fitting to build the first Beefeater in
eight years in the area and celebrate the brand’s success.
I feel that not only will Birmingham residents benefit from this
new restaurant and hotel, but so to will people visiting the local
Notes to Editors:
Premier Inn is the UK’s biggest hotel brand
with over 500 hotels and more than 35,000 rooms. UK Premier
Inn bedrooms feature a king size bed with quality duvet;
en-suite bathroom; remote control TV/radio alarm; tea/coffee making
facilities; and a spacious desk area with internet access. Premier
Inn offers customers a ‘Good Night Guarantee’
of a good quality room, comfortable surroundings and friendly service,
which is unique amongst Britain’s leading hotel chains.
Travel Inn was the first Britain-wide hotel group to sign
up with national tourist boards, VisitBritain,
VisitScotland and VisitWales:
this means Premier Inn is now part of a new quality
assessment scheme, specially created for budget accommodation.
joint venture with Emirates was announced last year to develop the
Premier Inn brand in the Gulf region, with its first site in Dubai
due to open in Spring 2008. Premier Inn also has a joint venture
with Emaar-MGF to roll out 80 hotels in India by 2017.
Beefeater has invested £45 million to transform
the popular dining out pub and restaurant business, converting the
entire estate of 129 restaurants across the UK.
The new Beefeater look is warmer, modern and stylish
ensuring guests enjoy their meals in the comfortable and spacious
leather booth-style seating areas, which create an informal and
relaxed dining environment.
Future Beefeater’s new menu focuses on what
Beefeater does best; fresh food, specially prepared and flame grilled
for extra flavour. It features Beefeater’s
famous, signature steak selection alongside succulent cuts of lamb,
chicken and fish and introduces some exciting new taste sensations.
Details: PR contact:
Houghton Hall Business Park
to previous page...
to home page...
your press releases...