Released on: February 4, 2008, 4:39 am

Press Release Author: Deep Blue Apartments

Industry: Real Estate

Press Release Summary: Despite mounting recessionary fears in the wake of the recent
credit crisis, a leading industry figure declared today the outlook for the serviced
apartment sector is positive.

Press Release Body: Steve Brenman, managing director of the London-based serviced
apartment provider Deep Blue Apartments, spoke confidently about the superior value
of serviced accommodation during periods of market uncertainty.

"In times of financial uncertainty, many international companies move quickly to
reduce their variable overheads. Discretionary costs, such as international travel
and accommodation, are quickly scaled-back."

Such a situation would, at first glance, appear to work against apartment providers
who count business travellers among their most coveted clients. However, as Brenman
argues, the serviced apartment industry is uniquely positioned to benefit.

"In the midst of stagnating markets, companies require cost-effective accommodation
when sending their employees either nationally or internationally. This is where
serviced apartments really excel. A typical serviced apartment offers up to 50% more
space than a hotel room, but often at 30-50% less cost. Not only do companies save
money but they ensure a more comfortable stay for their staff."

With ten year's experience at the helm of Deep Blue Apartments, Brenman has seen the
value of serviced accommodation proved repeatedly. Having seen Deep Blue through the
dotcom bust in the late 1990s and the international travel slowdown in the wake of
September 11th 2001, Brenman believes the industry will come through the current
crisis relatively unscathed: "In my experience, serviced accommodation can prosper
regardless of the position of the economy in its cycle. With a focus on
well-maintained apartments in convenient locations, apartment providers can offer
modern accommodation to suit even the tightest of budgets."

More information about Deep Blue Apartments:

Deep Blue Apartments has been providing high quality, fully furnished serviced
apartments in London and across the UK for the past 10 years. Most apartments can be
rented for a week to a few months or longer. Although predominantly catering for
business users, many of the apartments are also perfect for leisure travellers
looking for the advantages of a serviced apartment over hotel accommodation.

Web Site: http://www.deepblue-apartments.com

Contact Details: For further information please contact:

Steve Brenman
Managing Director - Deep Blue Apartments
E-mail: Steve@deepblue-apartments.com
Tel: +44 (0)870 77 00 778
Website - www.deepblueapartments.com

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