PredictAd Launches Search Assistant - A New Way for Websites to Monetize their Search Engines
Released on: February 7, 2008, 4:30 am
Press Release Author: Tomer Molovinsky
Industry: Internet & Online
Press Release Summary: PredictAd\'s contextual advertising platform is more effective than the industry norm because it displays ads dynamically as a user is typing a search query (not after the search query as is common with most search engines). Either a text or image ad is located below the search suggestions at the bottom of PredictAd\'s drop down box - appearing within the user\'s focal zone and eliminating the \"banner blindness\" effect.
Press Release Body: PredictAd - The Future of Online Advertising
PredictAd is a new form of digital media embodied in an Ajax-based Autocomplete service that seamlessly integrates with all search boxes in order to enhance a website\'s search results, increase page views and generate new ad revenue streams. PredictAd breaks from the mass-media interrupt-and-repeat strategy of advertising and employs a model based on engaging the right user with the right message rather than the most users with the same message.
In today\'s world, search has become a fundamental necessity due to the consumer\'s need to get the product or service they are looking for instantly, which boils down to saving time and getting good results. Although the search market is dominated by the likes of Google, Yahoo, Baidu and Microsoft, in-house and customized search engines are becoming commonplace and a popular alternative for media networks and throughout the blogosphere. With this in mind, PredictAd was developed to seamlessly integrate with all search engines. As the gateway to a website\'s search engine, PredictAd helps guide the user\'s decision-making process quickly and accurately - helping the consumer find exactly what they\'re looking for in one search. PredictAd's focus on engagement, consumer empowerment, and providing contextual advertising as a service, is based on the idea that consumer behavior will continue to change in an evolving marketplace; thus we have incorporated advanced community-tracking features to be able to anticipate the shifts in user tendencies and to maximize targeting capabilities.
As the wealth of easily accessible information on the internet grows, and the spread of on-demand technology increases, PredictAd plans to partner with trusted media brands in order to assist consumers as they navigate through the endless options at their disposal. By simplifying and managing the consumer\'s alternatives, PredictAd and its partners will form the intersection between consumer choice, control and trust - creating a game-changing environment for the advertising and media industries. What makes PredictAd different?
Dynamic ads PredictAd\'s contextual advertising platform is more effective than the industry norm because it displays ads dynamically as a user is typing a search query (not after the search query as is common with most search engines). Either a text or image ad is located below the search suggestions at the bottom of PredictAd\'s drop down box - appearing within the user\'s focal zone and eliminating the \"banner blindness\" effect. This form of advertisement recognizes the user's tendency to focus only on the parts of the page where they assume the appropriate information will be displayed - a concept that is especially relevant during search. The ad, like the web itself, becomes dynamic - searchable and participative; but not in an overwhelming way that interferes with the user experience.
Communal web PredictAd uses collaborative filtering as a way to incorporate user participation into a specific website\'s collective intelligence. This is done within the scope of the \"long-tail\" view that says that the entire distribution of users can be addressed, not just typical users. Collaborative filtering, defined as the \"the method of making automatic predictions (filtering) about the interests of a user by collecting taste information from many users (collaborating)\", is integrated into PredictAd\'s service in order to give the most appropriate search suggestion for a URL-specific inquiry. For example, say you\'re interested in learning more about Apple computers. You go to your favorite gadget blog that has a search engine powered by PredictAd and begin typing \"apple,\" before you even finish typing, the search box expands to show you suggestions like \"apple ipod,\" \"apple store,\" \"apple computers,\" and more. However, if you were to type \"apple\" into a music website powered by PredictAd than you\'d more likely get results relating to singer \"Fiona Apple\", and suggestions such as \"Fiona Apple lyrics,\" \"Fiona Apple videos,\" etc. These separate results are based upon the specific website\'s community search patterns and are constantly optimized by PredictAd to remain in sync with the latest trend and buzzwords.
Search enhancement With so much of the focus on advertising it is easy to overlook PredictAd\'s core function - point-and-click query refinement. PredictAd\'s query enhancement exposes the user to additional site content, which leads to higher page views and improves the chances of the user finding what they\'re looking for in one search. Additionally, by improving the accuracy of the search query, the website\'s search engine will offer more narrowly-defined listings on the search results landing page and the sponsored listings section - meaning better search results, higher click-rates and additional revenue for the website. To scroll through all the suggestions, mouse over the arrows inside the box and click, or use the arrow keys on your keyboard. Once the suggestion you want to choose is highlighted, simply click your mouse button or hit the \"enter\" key on your keyboard.
The Bottom Line
In order to keep pace with the social transformation taking place on the web and global commerce in general, which is evident in the meteoric rise of social networking sites, online marketers are adapting more innovative communication strategies with their target audience. This adaptation became a mainstream reality with Google, but marketers need to be wary of falling into the same monologue approach of buying space for their brand and trying to fill it. This requires a media strategy that is dependent on creativity, and is centered more on providing a service than selling a product. With this in mind, we have placed a premium on making sure that PredictAd is able to work alongside consumers as their behaviors change. PredictAd\'s platform was built to remain flexible in a constantly evolving marketplace in order to stay in tune with your audience - ensuring maximum campaign effectiveness and an improved user experience.
Web Site: http://www.predictad.com
Contact Details: PredictAd Zarhin 10 Raanana, Israel 43662 (202) 684-6858
Email all press inquiries to Tomer Molovinsky at press [@] predictad [dot] com