RED RIBBON EXPRESS Photo Exhibition and Street Play `Bimar Bhi Insan Hai`
Released on: February 27, 2008, 5:41 am
Press Release Author: Deepak Gupta
Press Release Summary: In the chain of AIDS Awareness programme recently (on 27th February) a special Photo Exhibition & Signature Campaign with a street play \'Bimar Bhi Insan Hai\' was organised at Central Park, Connaught Place, New Delhi, where different photographs based on AIDS saying the touching story behind it were on display.
Press Release Body: Red Ribbon Express is a unique rural communication campaign on train which was launched on December 1, 2007 on World AIDS Day as Mrs. Sonia Gandhi flagged off \'Red Ribbon Express\' from Safdarjung Railway Station, New Delhi. Red Ribbon Express (RRE) Project is a National Campaign to highlight the issue of HIV/AIDS through a specially designed train travelling to different parts of the country for one year. About 180 major railway stations/halting points will be covered through this campaign traversing over 27000 kilometers at a stretch in a Bharat Parikrama pattern. Each of these 360 days will see multi-level activities. A multi-sectoral project to spread awareness on HIV/AIDS, the campaign aims to promote safe behavioural practices. The vision behind the project is to mainstream HIV/AIDS within the context of overall socio-economic development rather than merely as a medical/public health issue. Originally conceptualized by the Rajiv Gandhi Foundation as a multi-partnership national campaign, its execution is being spearheaded by National AIDS Control Organization (NACO) and the Nehru Yuva Kendra Sangathan (NYKS). In the chain of AIDS Awareness programme recently (on 27th February) a special Photo Exhibition & Signature Campaign with a street play \'Bimar Bhi Insan Hai\' was organised at Central Park, Connaught Place, New Delhi, where different photographs based on AIDS saying the touching story behind it were on display. During the programme a Nukkar Natak \"Bimar Bhi Insan Hai\" was staged where the artists presented the facts and different aspects of AIDS. One of the other highlights of this event was the signature campaign where the people and guests got the opportunity to make their presence felt by signing and supporting the Red Ribbon Express campaign and thus giving a different aspect of Public Participation to the entire effort. On this occasion Dr. Shakeel Ahmed Khan (DG, NYKS) presented the broad objectives of the Red Ribbon Express; i.e. to provide a complete communication, counseling, treatment and care package to the target population, especially in rural areas with special focus on youth and other vulnerable groups, so that they stay away from the ill-effects of this life spoiling illness. For this RRE is a revolutionary movement where we target each and every individual from any caste, religion or community.
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Contact Details: Deepak Gupta flaMbe entertainment Flat No. 24, First Floor, Shankar Market, Block No. 4, Connaught Place, New Delhi - 110001 Phone - 91-11-30420652, 91-11-23414666 Mobile - 09818180422