Reuters is Latest Branded Content Leader to Sign with WABC-TV and VeriFone`s Fast-Growing Taxi TV
Released on: February 14, 2008, 12:14 pm
Press Release Author: WABC-TV
Press Release Summary: Global news leader Reuters signs on with WABC-TV to provide Taxi TV content in VeriFone-enabled taxicabs in New York City.
Press Release Body: NEW YORK CITY - Reuters, known worldwide for its fast-breaking business and financial news, is the latest brand leader to provide its content to WABC-TV's Taxi TV, the advertiser-supported service now available to passengers in many New York City taxicabs. Reuters joins other top names in their categories -- "Eyewitness News," AccuWeather, ESPN and Zagat Survey -- which are also exclusive to WABC-TV's distinctive platform in this digital out-of-home market segment.
WABC-TV's Taxi TV is currently offered in about 4,500 of New York City's 13,000 yellow cabs. Under a mandate from the Taxi and Limousine Commission, the service is set to roll out to an additional 1,000 cabs in April, which is expected to make WABC-TV's Taxi TV the largest vendor serving yellow cabs in this market. Advertisers, who have hailed WABC-TV's Taxi TV as a vehicle to reach a wide range of local residents and travelers, often with high-end demographics, include MasterCard, Sprint, Coca-Cola and Panasonic, among numerous others.
\"WABC-TV's Taxi TV offers people on the go their choice of frequently updated content from the top providers -- and that's just the right fit for Reuters," said Christopher Burtt, global signage product manager for Reuters. "Taxi TV's platform allows us to bring cab riders unique access to the business and financial news Reuters is constantly breaking around the world and around the clock."
"WABC-TV's Taxi TV has the big name brands, the timeliness, the diverse selections and the immediate access that locals, business travelers and tourists all expect at their fingertips,'" said Michael Mongelluzzo, director of business development & emerging media, WABC-TV. "With Reuters now on the touch-screen, Taxi TV offers the best-in-class provider of business and financial news, along with the leaders in local news and information, weather, sports and restaurant reviews,"
Reuters and other Taxi TV text services are prominently featured on tabs across the top of a backseat monitor. After a category of service is selected, the text scrolls down the left side of the screen while customized and frequently updated wireless feeds from WABC-TV "Eyewitness News" play continuously.
Taxi TV is a partnership of WABC-TV, Channel 7, in New York, the most-watched station in the nation's largest television market, and Verifone Transportation Systems, an alliance of Verifone Holdings, Inc. (NYSE: PAY) , the global leader in secure electronic payment solutions, and Taxitronic, the leading supplier of taxicab meters in New York. WABC-TV serves as the primary sales agent for advertising on Taxi TV.
Web Site: http://www.verifone,com
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