Shula`s 347 Coming to the new Sheraton Fort Worth Hotel and Spa

Released on: February 14, 2008, 8:45 am

Press Release Author: Jane Cohen / InterStar

Industry: Food & Beverage

Press Release Summary: Hall of Fame Football Coach Don Shula to open first North
Texas restaurant at the new Sheraton Fort Worth Hotel and Spa

Press Release Body:

Fort Worth, Texas (Feb. 14, 2008) -- The new Sheraton Fort Worth Hotel and Spa is
going for extra points with the announcement that the hotel will open a Shula\'s 347
Grill. This marks the first Shula's in North Texas, and a new restaurant concept for
the area. Shula's 347 is named in honor of Hall of Fame coach, Don Shula, the
winningest coach in NFL history, with 347 career victories.

The 5,385 sq ft steak based restaurant will include a fully appointed 255-seat
restaurant, high-impact bar and 24-seat private dining room. It is scheduled to open
in mid-May, with an official celebration to follow.

"We are excited that the Sheraton has chosen Shula's and about coming to Fort Worth
--- our first concept in North Texas," says Shula. "It's a city rich with history
and proud traditions, and we look forward to a successful partnership."

Shula's 347 is a casual atmosphere full of energy; and will include a bar with a
high tech audio/video system. Shula's 347 menu will consist of everything from
gourmet salads, specialty fish to the "Shula Cut" Steaks. Shula's custom cuts are
second to none and use the same aging process from the legendary Shula's Steak

Guneet Bajwa, executive vice president of Presidio Group, owner of the Sheraton Fort
Worth Hotel and Spa, adds, "We are thrilled to be working with the Shula's
organization and are confident about the impact this exciting concept and quality
brand will have at our Sheraton property."

"Fort Worth is the perfect city for our 347 concept. It's sophisticated, high tech
and full of energy, but still casual, friendly and fun. I think it will be a huge
success," says David Shula, president of Shula Steak Houses, LP. "We are happy to be
able to partner with Presidio Hotel Group and Sheraton Fort Worth Hotel and Spa and
to have the opportunity to introduce our brand to North Texas."

Shula Steak Houses, LP has four restaurant concepts including Shula's 2 (upscale
sports restaurant), Shula's on the Beach (beach location brand with emphasis on
steaks and seafood), Shula's 347 (serving Shula's custom cuts in a casual
atmosphere), and Shula's Steak House (fine dining steak house).

The newly renovated Sheraton Fort Worth Hotel and Spa, currently undergoing a $46
million transformation, is located at 1701 Commerce St. and scheduled to open May
15, 2008. The property will offer guests a distinctive Fort Worth experience,
blending sophisticated, high-tech amenities in a comfortable, relaxed setting. The
two-tower hotel features 430 custom-designed guest rooms and suites and 22,000
square feet of meeting space, complemented by an 8,000 square foot luxury spa.
Proximate to the hotel are world-class attractions and entertainment, the business
district and the Fort Worth Convention Center. The property is owned by Presidio
Hotel Fort Worth LP and operated by PHG Texas Management Corp.

Sheraton, the largest brand of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT)
has more than 408 hotels in 70 countries. Starwood Hotels & Resorts Worldwide, Inc.
is one of the leading hotel and leisure companies in the world with approximately
850 properties in more than 95 countries and 145,000 employees at its owned and
managed properties. Starwood Hotels is a fully integrated owner, operator and
franchisor of hotels and resorts with the following internationally renowned brands:
St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton,
W, Le Mridien and the recently announced AloftSM and ElementSM Hotels. Starwood
Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers
and operators of high quality vacation interval ownership resorts. For more
information, please visit


Web Site:

Contact Details: Shannon Hopper, dir. sales & marketing
Sheraton Fort Worth Hotel and Spa
1701 Commerce St.
Fort Worth, TX 76102
817 877 8191

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