Synchronica Targets Emerging Markets With Mass Market, Zero Footprint Mobile Email Solution That Works On Any Phone

Released on: February 11, 2008, 3:00 am

Press Release Author: Nicole Meissner

Industry: Telecommunications

Press Release Summary: First Mobile Operator Launched and Another 15 Currently
Trialling Solution in Emerging Markets

Press Release Body: Barcelona,February,11,2008 -- Synchronica plc, the international
provider of mobile email and synchronization solutions, announces that the latest
version of its ground-breaking mobile email software, Mobile Gateway 3.5, now works
with more than three billion phones in use around the world today. For emerging
markets such as the Indian sub-continent and the Middle East and Africa (MEA),
mobile operators can now offer mobile email to all of their prosumer / consumer
subscribers, regardless of which handset they use.

Synchronica is making significant in-roads into emerging markets, with the first
mobile operator having launched Mobile Gateway and another 15 operators currently
trialling the software.

Carsten Brinkschulte, Synchronica\'s CEO, comments: \"Mobile operators in emerging
markets have been telling us that they see a strong market for mass market mobile
email and look at mobile email as a way to get around the inherent problems caused
by low fixed-line and PC penetration. The challenge has been finding a mobile email
solution that works with all phones in use today and does not need additional client
software to be installed on the device. With Mobile Gateway 3.5, we have added the
last piece of the jigsaw by enabling any mobile phone user, regardless of which
handset they use, to access their email easily from their phone.\"

Brinkschulte continues: \"All forecasts point to emerging markets as the breakthrough
area for mass market mobile email. India, for example, saw a 97 percent year-on-year
growth in new mobile subscribers during 2006 to 149.5 million*, and forecasts point
to a total of 300 million mobile users by the end of 2008. The number of mobile
phone subscribers in developing countries has almost tripled in the last five years,
and they now account for 58 percent of subscribers worldwide**. All of this bodes
well for mobile email when you consider that the number of email users in India
outstrips the number of PCs in the country. Recent trips to emerging markets
convinced me that mobile operators in these regions now have the opportunity to make
the mobile phone the primary device for accessing the internet, and our \'mobile
email for all\' solution can become the most popular data service generating
recurring revenues and preventing churn.\"

New features in Mobile Gateway 3.5 include:

Support for all phones: Even very basic phones can receive email - via an SMS
notification showing header and body text in a text message

Mobile signup: Users can register from their handset via WAP, removing the need to
sign up via a PC in countries where PC penetration is low

New business back-ends: Support for Microsoft Exchange 2007 and Sun Java
Communications Suite 5.0

Easy billing integration: New billing API for integration with billing systems
(post- and pre-paid)

Synchronica exhibits at the GSMA Mobile World Congress, 11-14 February 2008,
Barcelona, Spain, Fira de Barcelona, Hall 2, Ground Floor, Stand 2J25.

*Data from Light Reading, March 2007 (statistics show growth between December 2005
and Dececember 2006). Other countries that feature in Light Reading\'s Top Ten
Emerging Mobile Markets report include: Pakistan (up 147 % to 48.3 million),
Bangladesh (up 135 % to 21.8 million), and Nigeria (up 38 % to 30 million)

**Data from study of world trade and development conference of the United Nations
(UNCTAD), February 2008

About Mobile Gateway:
Synchronica\'s Mobile Gateway provides carrier-grade push email and synchronization
services for virtually all mass market feature phones and smartphones being used by
subscribers today. It is based on the dominant open industry standards Push IMAP
(LEMONADE) for mobile email and SyncML (OMA DS) for contact and calendar
synchronization and works with the built-in email and synchronization clients found
in more than 1.5 billion phones. The new email-to-SMS functionality expands its
reach to virtually every phone in use today. Serving consumers and prosumers, Mobile
Gateway includes back-end support for POP3 and IMAP mailboxes, connecting to popular
services such as AOL or Gmail. For business users, it provides a unique zero
footprint architecture where users simply register their devices and instantly start
to receive corporate email on their phone without requiring additional connectors
behind the firewall. Business mailboxes supported include Microsoft Exchange, Lotus
Domino, and Sun Java Communications Suite.

About Synchronica:
Synchronica plc develops and markets industry standard mobile email and
synchronization solutions for the vast majority of devices in the market today.
Mobile operators, device manufacturers, and service providers in emerging and
developed markets use Synchronica products to offer mobile email, PIM
synchronization and backup and restore services to their consumer and corporate
customer base. Products include the push email and synchronization solution Mobile
Gateway and the mass market device backup solution Mobile Backup. Headquartered in
the U.K., with a development center in Germany and presences in the USA, Hong Kong,
and Dubai. Synchronica plc is a public company traded on the AIM list of the London
Stock Exchange (SYNC.LN). More information is available at

Web Site:

Contact Details: For more information, please contact:

Nicole Meissner
Chief Marketing Officer
Synchronica plc
Barcelona, Spain
Tel.: +44 1892 552 780, Fax: +44 1892 552 721
Mobile U.K.: +44 7977 256 412, Mobile D: +49 173 6069 160

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