THAT Agency Designs New Website for Masonite

Released on: February 15, 2008, 1:52 pm

Press Release Author: Jonathan Hunt

Industry: Internet & Online

Press Release Summary: The new site is a fresh, clean look to the Masonite brand and
infuses impeccable functionality with the design.

Press Release Body: WEST PALM BEACH, Florida, February 15, 2008- THAT Agency, a
leading web design firm from Florida, recently designed and developed the new
website for Masonite, a world-renowned industry leader of interior and exterior
doors. The new site is a fresh, clean look to the Masonite brand and infuses
impeccable functionality with the design. Customers and industry professionals now
benefit from a highly accessible interface for choosing the perfect door product,
and new educational resources that provide in-depth familiarity with Masonite\'s
product line.

The new homepage serves as a direct portal to exact information; designed as three
pathways, \"Browse, Design, and Choose.\" \"Browse\" leads the user to a customized
database photo gallery for navigating Masonite\'s extensive door collection.
\"Design\" options the user to an AJAX-powered \"Get Inspired\" section, showcasing
vibrant, high-quality, photographs of sample Masonite product applications.
\"Choose\" directs the user to an extensive educational section, transforming the
selecting and buying process into a familiar experience.

\"We approached the design of with three fundamental goals; to create a
highly interactive portal for the user, to keep the design aesthetically precise to
the Masonite brand, and to instill confidence in a potential customer by providing
them a wealth of resources and product information. I believe Masonite would agree,
we accomplished those goals, and then some,\" said THAT Agency President, Bill

The design was created using tableless CSS for faster load time, AJAX, HTML, and
Flash. To improve the site\'s searchability and search engine ranking, THAT Agency
provided Masonite with its SEO services for both on and off page optimization.

About THAT Agency:

THAT Agency has become one of the leading web design and development firms in
Florida. While their client list includes international companies such as Sol Melia
Resorts and Masonite Doors, they are still able to meet the needs and budgets of
small businesses. They are able to provide all of the services of a web solutions
company, as well as the expertise and creativity of an advertising agency. With a
full staff of designers, developers, and marketing specialists they are capable of
designing a solution for just about any marketing or advertising need. From the web
to print, THAT Agency has built a reputation based on its quality and timely
delivery. THAT Agency can be contacted at 561-832-6262, or on the web at

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