Tealeaf To Help Rightmove Deliver More Leads To Estate Agents By Increasing Consumer Conversions Online

Released on: February 21, 2008, 3:57 am

Press Release Author: Tealeaf

Industry: Marketing

Press Release Summary: Tealeaf, the leader in Customer Experience Management (CEM),
has today announced that Rightmove, the UK's largest property website

Press Release Body:
Tealeaf To Help Rightmove Deliver More Leads To Estate Agents By Increasing Consumer
Conversions Online
London, UK - 21 February 2008 - Tealeaf, the leader in Customer Experience
Management (CEM), has today announced that Rightmove, the UK's largest property
website, has selected the Tealeaf CX suite to help enhance the online experience of
visitors to its website; www.rightmove.co.uk. By capturing every customer journey
and proactively seeking out and resolving any obstacles that impede the customer
experience, Rightmove are able to increase consumer conversions and deliver more
leads to the 14 000 plus estate agent branches and new homes developers who list
their properties on the site.
Rightmove is the biggest marketplace for all types of property to buy or rent in the
UK, with 90 per cent of all UK estate agents advertising their properties on
rightmove.co.uk. In return, the estate agencies and developers can target more than
4 million visitors who generate 550 million page views in 27 million visits per
month. With Tealeaf, Rightmove has real-time visibility into what is happening at
every stage of the customer journey from the images they view to the enquiries they
send to agents. This 360-degree view enables Rightmove to resolve any issues and
provide better online service for consumers, ultimately increasing the number of
leads that the site delivers to their customers.
"Previously we relied on focus groups and user interviews for feedback on our site
and our proposed improvements, but this was a lengthy and time-consuming process,
with suggested changes implemented weeks or sometimes months later," explained Peter
Brooks-Johnson, Product Director, Rightmove. "With Tealeaf, we have an
unprecedented real-time overview of our customers which gives us the agility to
instantly rectify any possible sticking points."
"Rightmove is a huge site with a massive user-base so even the smallest of changes
can have a considerable impact on the number of conversions that estate agents
receive," said John Lillie, UK Country Manager for Tealeaf. "The visibility and
insight provided by Tealeaf enables Rightmove to have a complete overview of what
is happening on the site and make associated changes before the consumer is even
aware that there is an issue."

- ends -
About Tealeaf
Tealeaf is the leading provider of online customer experience management solutions.
Tealeaf\'s CX family of solutions provides unprecedented enterprise-wide visibility
into every user\'s unique online interactions. This \"360-degree view\" of the online
customer experience enables a clear and consistent understanding of the customer for
Ebusiness, IT, customer service and legal and compliance executives and their
organizations across a wide range of vertical industries including retail, banking,
travel, insurance, telecommunications, pharmaceutical and transportation. Founded in
1999, Tealeaf is headquartered in San Francisco, California, and is privately-held.
For more information, visit www.tealeaf.com.
Copyright 2007 TeaLeaf Technology, Inc. All rights reserved. Tealeaf and Tealeaf
Technology are registered trademarks of TeaLeaf Technology, Inc. in the United
States and other countries. The Tealeaf word and design mark, VIA,
Visibility.Insight.Answers, Tealeaf CX, Tealeaf cxView, Tealeaf cxImpact, Tealeaf
cxReveal, Tealeaf cxVerify and Tealeaf cxConnect are all trademarks of TeaLeaf
Technology, Inc. All other trademarks or service marks are the property of their
respective holders and are hereby acknowledged.
About Rightmove.co.uk
Rightmove.co.uk is the UK's number one property website displaying details of homes
for sale or rent to the largest online audience. It has around 90% of all properties
for sale and at any time displays a stock of over 1,000,000 properties to buy or
rent, worth around 270 billion. The Rightmove.co.uk site receives over 27 million
visits a month and serves some 550 million pages of property information to end
users. It has been ranked as high as 7th in terms of most viewed UK websites
(source: Hitwise) and was named 'Best UK Property Portal' at the 2007 Daily Mail
Property Awards. Rightmove was also recently named 'Best Homes website' in the BT
Online Excellence Awards 2007.

Press Contacts:
Tealeaf: Shoshana Deutschkron
+1 415.932.5009
Wildfire PR:
Sarah-Anne Bray
+44 (0) 20 8339 4420

Web Site: http://www.tealeaf.com/

Contact Details: Sarah-Anne Bray
+44 (0) 20 8339 4420

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