Tealeaf To Help Rightmove Deliver More Leads To Estate Agents By Increasing Consumer Conversions Online
Released on: February 21, 2008, 3:57 am
Press Release Author: Tealeaf
Press Release Summary: Tealeafģ, the leader in Customer Experience Management (CEM), has today announced that Rightmove, the UK's largest property website
Press Release Body: Tealeaf To Help Rightmove Deliver More Leads To Estate Agents By Increasing Consumer Conversions Online London, UK - 21 February 2008 - Tealeafģ, the leader in Customer Experience Management (CEM), has today announced that Rightmove, the UK's largest property website, has selected the Tealeaf CX suite to help enhance the online experience of visitors to its website; www.rightmove.co.uk. By capturing every customer journey and proactively seeking out and resolving any obstacles that impede the customer experience, Rightmove are able to increase consumer conversions and deliver more leads to the 14 000 plus estate agent branches and new homes developers who list their properties on the site. Rightmove is the biggest marketplace for all types of property to buy or rent in the UK, with 90 per cent of all UK estate agents advertising their properties on rightmove.co.uk. In return, the estate agencies and developers can target more than 4 million visitors who generate 550 million page views in 27 million visits per month. With Tealeaf, Rightmove has real-time visibility into what is happening at every stage of the customer journey from the images they view to the enquiries they send to agents. This 360-degree view enables Rightmove to resolve any issues and provide better online service for consumers, ultimately increasing the number of leads that the site delivers to their customers. "Previously we relied on focus groups and user interviews for feedback on our site and our proposed improvements, but this was a lengthy and time-consuming process, with suggested changes implemented weeks or sometimes months later," explained Peter Brooks-Johnson, Product Director, Rightmove. "With Tealeaf, we have an unprecedented real-time overview of our customers which gives us the agility to instantly rectify any possible sticking points." "Rightmove is a huge site with a massive user-base so even the smallest of changes can have a considerable impact on the number of conversions that estate agents receive," said John Lillie, UK Country Manager for Tealeaf. "The visibility and insight provided by Tealeaf enables Rightmove to have a complete overview of what is happening on the site and make associated changes before the consumer is even aware that there is an issue."