Corporate Add 1.7m Dates of Birth to Their Database
on: February 20, 2008, 6:03 am
Release Author: Adam Williams - Marketing Manager
Release Summary: Tracesmart Corporate the leading suppliers of web-based
consumer tracing systems have added 1.7 million new dates of birth
to it's database. The total number of DOBs in the database is now
33.5m, the largest collection of DOBs in the UK.
Release Body: Leading suppliers of web-based consumer tracing systems
Corporate have acquired a further 1.7 million dates
of birth (DOB) to add to their proprietary
dataset, the Tracesmart
Register. The addition of these new data protection
compliant DOB records, takes the current total they hold to over
33.5 million, a considerable amount more than their closest competitors.
Weathersby, Technical Director at Tracesmart Corporate,
emphasises the importance of accurate DOB information,
"while some companies maybe happy to provide their customers
with model age data, we prefer to offer accurate dates of birth,
as they are a key identifier when attempting to Trace
importance of DOB information when attempting to
trace an individual should not be underestimated; accurate DOB
records undoubtedly enhance positive trace rates. For example,
locating a specific David Jones in Cardiff will much easier with
a precise DOB than without."
he continued. The use of precise DOB data also
helps to avoid mis-tracing*, the results of which
can cause much distress for the incorrectly traced party and untold
damage to the corporate identity of the company whom traced the
This latest DOB records update is just one of many data acquisition
projects Tracesmart Corporate is currently undertaking.
In addition to the 1.7m DOB records being added
to the Tracesmart Register, a further 6.7m Shareholder
records have recently been sourced and are being processed, readying
them for merge into the main database. "The combination
of our ever expanding Tracesmart Register with
our other comprehensive datasets has significantly increased the
use of our services in key sectors. For example we have made major
strides in the debt sale and purchase market with many established
companies choosing our services over our competitors"
comments Mike Trezise, Managing Director.
*Mis-tracing – An increasingly worrying problem whereby
companies set out to trace one individual, but incorrectly trace
another individual who has the same name. Dependent on the primary
reason for tracing the person, this will have negative effects for
both the company who conducted the trace and the incorrectly traced
Weathersby is an industry leading IT specialist who, in
his role as Technical Director, oversees the planning
and development of Tracesmart Limited’s extensive
Trezise has been involved in tracing people since 1984
and is the founder of Tracesmart Limited. His extensive
knowledge and entrepreneurial use of public domain consumer data
provides the company with a distinct competitive advantage, enabling
them to replace outdated legacy tracing solutions.
Ltd are based in South Wales, UK in the business focal
point – Cardiff Bay – Tracesmart Corporate provides
companies with a variety of services including:
- people tracing solutions
- data cleansing
- electronic identity verification
- B2C marketing data
Tracesmart Corporate is the commercial division
of Tracesmart Limited. For more information please
Details: Adam Smith – Marketing Manager
Tel: 02920 474120
Mob: 07976 637091
Photos available on request
to previous page...
to home page...
your press releases...