Volkswagen co uk - A New Age of Marketing Cars Online Site offers most life-like experience of choosing a car on the internet

Released on: February 12, 2008, 2:17 am

Press Release Author: Tribal DDB London

Industry: Advertising

Press Release Summary: Tribal DDB London launch the brand new

Press Release Body: 12 February 2008, London: Today, Tribal launches the brand new
site for, providing customers with the most life-like experience of
sitting in and walking round a new car without having to leave the comfort of their
own homes.

The launch of this site is the fruition of 18 months' work by a dedicated full-time
team of 50, and is one of the biggest website projects currently being worked on in

Teams across creative, design, account management, technical and Flex have built
this site from scratch in response to demand from consumers and the increasing
importance of the internet in relation to how people now reach key buying decisions
when searching for a car.

Tom Roberts, the Volkswagen site Account Director at Tribal, comments: "Buying a new
car can be a confusing process. Using clean white space and featuring the most
progressive car configurator currently available online, we built this site to be
the most simple yet most comprehensive, intuitive and engaging experience in this

The highly sophisticated car configurator features 3D models of the Volkswagen range
(which the Tribal team spent a total of six months creating). Additionally, every
option that visually changes the appearance of each model has been included. As
such, visitors can see first hand how changing and including additional options will
enhance the car of their choice.

In the near future, visitors to the site will also be able to book test drives, in
real time, by directly accessing retailers' booking systems. They will be able to
see which models are available at a specific time and retailer, and reserve a time
slot on line.

Volkswagen's Relationship Marketing Manager, Marianne Nicholas, explains: "Our
research shows that people looking for a new car now do the majority of their
research on the internet, with visits to showrooms more than halved, down from five
to two on average.

"The challenge for us was to respond to this change and ensure our website is
equipped to give buyers and owners the information they need at the touch of a
button. The old site has seen a massive rise in visits over the past three years -
up from 500,000 in November 2004 to 1.4 million in November 2007, which clearly
indicates the importance of the web in a customer's buying process. Our new site
offers the most realistic experience on the web of what it's like to sit in and walk
around a Volkswagen car - it's a richer, more responsive experience and heralds a
new approach in the web's role in selling cars."

Key site facts:

. This site is the result of 18 months' work with a dedicated team of 50 people
. It is one of the largest websites to be built in Flex, providing a richer
experience - in fact, the 15 strong Flex team hired by Tribal to build this site is
thought to be one of the largest and most advanced Flex teams in the world
. The site uses dynamic feedback, which allows car buyers to search and modify their
preferred car in 'real time', which is more responsive and provides a much richer
customer experience
. It will allow people to book test drives directly on line
. Taking into consideration all the different options customers can configure their
car with, the site offers well over one million different combinations of Volkswagen

- MORE -

About Tribal DDB

Tribal DDB is a full-service, digital agency that works with its clients to create
Brand Demand; a business strategy that recognises the importance and power of
today's consumer.

Tribal is part of the Tribal Worldwide network with 35 offices spanning 21 countries
throughout the Americas, Europe and Asia Pacific. In 2008, Tribal was named as the
first digital agency network to win Advertising Age's Global Agency Network of the

Clients include:
. Consumer electronics: Philips
. Publishers: The Guardian, The Observer
. Automotive: Volkswagen
. Beauty: Johnson & Johnson, XXL
. Pharma: GSK: Sensodyne, Aquafresh
. Games manufacturers: Hasbro
. Images and film: Getty
. Travel: Star Alliance
. Public services: TDA


For more information please contact
Anna Vickerstaff
Head of Marketing
Tel: 020 7258 4654

Web Site:

Contact Details: 12 Bishops Bridge Road
W2 6AA
+44207 258 4654

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