rEvolution`s Negro Leagues Baseball Mobile Museum Tour for Yellow Roadway Worldwide Wins Global Marketer`s Diamond Award for Best Practices in Marketing

Released on: February 7, 2008, 7:45 am

Press Release Author: rEvolution

Industry: Marketing

Press Release Summary: rEvolution president John Rowady and senior vice president
Darren Marshall were present last week to accept the award during Global Marketer\'s
ceremony in New York.

Press Release Body: CHICAGO (FEBRUARY 2008) - rEvolution, the Chicago-based
integrated sports marketing and media services agency, was awarded the 2007 Diamond
Award for Best Practices in Marketing for its "Times of Greatness Campaign,"
executed on behalf of Roadway Express, a brand extension of Yellow Roadway
Worldwide, the Kansas-based, business-to-business logistics company. The
award-winning mobile museum tour featured a customized 53-ft. double-expandable
trailer museum telling for the first time the innovative story of Negro Leagues
Baseball (NLB), including artifacts such as jerseys, photos and other baseball
memorabilia, on loan from the NLB Museum in Kansas City, MO. The NLB mobile museum
tour traveled to 75 Major League Baseball stadiums between 2005-2007, while
playing host to exclusive VIP events for Roadway Express customers, as well as
museum viewings for the public.

"Based on our experience in motorsports and event management, we custom-designed a
mobile marketing program for Roadway Express and partnered with Major League
Baseball teams to deliver an impactful business-to-business and multi-cultural
marketing initiative," said Rowady. "Not only did the program succeed as a unique
experience for Roadway Express to target logistics decision makers, it also served
as a historic showcase for baseball fans throughout America to learn about the many
roles the Negro Leagues played in influencing modern day baseball."

As a result of the "Times of Greatness" program, Roadway Express has been able to
solidify relationships with more than 20,000 of their customers and prospective
customers. Many incremental shipping and logistics agreements were forged directly
at "Times of Greatness" tour stops, as well as after the events. With public
viewing hours at most stops, both Roadway Express and the NLB achieved substantial
increases in public awareness as thousands of fans in baseball cities across the
United States toured the museum.

rEvolution's "Times of Greatness" campaign, along with over 60 agencies from more
than 20 countries that produced winning campaigns, was honored Thursday night,
January 31, at Global Marketer's Diamond Awards ceremony in New York. For a
complete list of winning brands and agencies, visit

"This year's total number of entries was a tremendous increase over last year's and
included some of the most creative and sophisticated campaigns I've ever seen," said
Amie Smith Hughes, awards chairman and managing editor of The Global Marketer, an
Internet publisher of marketing case studies. "rEvolution's entry truly was
outstanding because it was judged by an impartial jury against the best work from
dozens of agencies worldwide."

About the Diamond Awards
Now in their second year, the Diamond Awards are produced by the editors of The
Global Marketer, an Internet publisher of marketing case studies. Participation in
the Diamond Awards is by invitation-only. Entries were organized by marketing
discipline and product category and then judged by a panel of 17 client, agency and
media executives from seven different countries. Among those serving on the 2007
Diamond Awards judging panel were representatives from Nickelodeon, eBay, PayPal,
CNN, Yahoo!, In-Store Marketing Institute, Unilever, and Echo Designlab USA.

About rEvolution
rEvolution is an independent and fully-integrated sports marketing and media
services agency. Chicago-based with an international vision and reputation,
rEvolution joins forces with its clients in creating and implementing innovative
business-building marketing programs through sport. rEvolution\'s integrated
services environment includes: sponsorship, media buying and planning, promotion,
event management, hospitality, mobile marketing, software solutions, research and
measurement. rEvolution's team of industry experts specialize in action/youth
sports, collegiate sports, international sports, lifestyle sports, motorsports, and
professional sports. More information about rEvolution and the unique experiences
created and executed for corporations is available at

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Web Site:

Contact Details: Daniel K. Lobring
Manager, Public Relations
600 W Chicago Ave., Ste. 220
Chicago, IL 60610
ph. 312-529-5833
fax 312-529-5851

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