Release Summary: Bigmouthmedia's UK Managing Director Lyndsay Menzies
will today become one of the few women ever invited to speak at
the prestigious Search Engine Strategies conference in New York.
Release Body: With Head of Search Andrew Girdwood
also taking to the Manhattan stage, having two presenters at the
New York event is regarded within the industry as a real coup for
Europe's largest independent digital marketing agency. Yet
Menzies' participation in an A-list line up that includes Yahoo!
Search Chief Scientist Andrew Tomkins and Federated
Media founder John Battelle has the bloggers excited for
another reason - she is one of an unprecedented trio of female keynote
speakers at this year's event.
In what is traditionally a male dominated industry, Menzies' top
billing alongside Isobar's Erica Schmidt and Incognito
Digital MD Kendall Allen has been received as evidence
that the online sector's male bias is finally beginning to change.
Menzies, however, believes that the industry is not changing as
fast as it should. Pointing out that over 50% of women are still
perceived to be victims of unequal pay in the technology sector,
she argues that while the gap between the sexes is decreasing, there
is still some way to go.
"As a company we have always felt strongly about equal
employment. Three of bigmouthmedia's international country heads
are female, and with women accounting for just 16% of the UK IT
industry we feel it is a huge achievement to have an international
team in which women account for 46% of the total workforce,"
"There is no room for complacency, but the industry is
beginning to evolve and we are thrilled to be part of this development."
Founded in 1997, bigmouthmedia are leaders in digital
marketing, with a team of over 200 staff across 13 offices in 10
countries on 3 continents the company maximizes return and exposure
for major brands online through a variety of fully integrated digital
marketing channels: Search (PPC and SEO), Display Advertising, Affiliate
Marketing, Social Networking, Brand Monitoring, Online PR and Web
Bigmouthmedia services big-brand customers globally
including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP,
Barclays, Castrol, Conrad International, Dorling Kindersley, Early
Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung, Starbucks,
Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street
Bigmouthmedia is a Deloitte Fast Growth winner and a 2007
FT Best Place to Work. 2007 saw the company celebrate its tenth
anniversary and global CEO Steve Leach celebrated a unique hat-trick
of major business awards; UK Entrepreneur of the Year title at the
National Business Awards and National Business Awards for Scotland,
as well as UK Entrepreneur of the Year at the prestigious CBI-backed
Growing Business Awards.