Cookbook Publishing - The Basic Ingredients and the Secrets to Success

Released on: March 5, 2008, 11:18 pm

Press Release Author:

Industry: Media

Press Release Summary: You are about to embark on the most exciting enterprise of
your life -- publishing a cook book! You will soon learn that writing a cook book is
truly a fun, exciting and challenging project - more than you can imagine. Like me,
you can publish your own wildly successful cook book. And if you ask me if I think
publishing a cook book is worth the time and effort? You bet I do!
My cook book, Fit to Cook - Why 'Waist' Time in the Kitchen? Sold over 250,000
copies (with, I might add, less than 10% of those sales coming from book stores).
However, I wasted a great deal of time, back-tracking and scrambling in order to
sell all those books because in the beginning I did not have a complete grasp of the
publishing industry and the process of marketing a cook book.

Press Release Body: marketing a cook book.
Before you rack your brain figuring out how to write a cook book, and more
importantly, how to publish a cook book, take some time to thoroughly research the
why and what you are writing about, who you are writing for and when is the best
time to launch your book.
Whether you want to get published or whether you want to self publish your cook
book, the same basics apply - you need a good understanding of the publishing
industry. Without the basics, will you know if your contracts are in order, that
your book is the best it can be and that your cook book marketing plan is actually
an effective strategy? No - but, knowledge is power. It is crucial that you take
enough time to educate yourself about the entire publishing industry.
Understanding publishing, and the marketing of books, will clearly help you to
identify why you are writing a cook book. Perhaps you are writing a cook book just
to record secret family recipes or to have all of your own favorite recipes in a
book format; maybe you are writing a cook book for a community or church fundraiser;
or best of all, your goal is to create a bestseller. Cook books that are written for
a very small group do not require business and marketing plans because you already
know how many books will be purchased and who the buyers are. However, if you are
planning to publish your own cook book for the mass markets, you need to understand
that you have moved beyond author to publisher. That means that you are now a
business person whose primary goal is the creation of a product to sell. There is no
point in printing a book that no one will want to buy.
When I began writing my own cook book, I naively thought that it would be a two or
three month process, and that in no time I would have a book on every book store
shelf in the country. Ha, ha, ha, chuckle chuckle. Experience is a great educator,
but who says that you have to learn the hard way? Obviously I had no idea how to
publish a cook book in the beginning! However, through this article and via the
publishing course that I and my partners have created, I intend to help you avoid
losing time and money.
How did I create such a successful cook book? The short answer is research,
research, research, and then more research. Thankfully I had the wisdom to do the
research before going to print. But research can, and did, take years.

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Contact Details: Sco2, 17E

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