Mall of the Emirates wins `Brand of the Year` award from Superbrands

Released on: March 27, 2008, 1:53 am

Press Release Author: Nirmala D\'souza/OAK Consulting

Industry: Marketing

Press Release Summary: 68 leading UAE brands honoured at the \'Oscars of Branding\'
tribute event; the 2007-2008 Superbrands book featuring many of the UAE's best
brands unveiled.

Press Release Body: Dubai, United Arab Emirates, March 27, 2008: At a glittering
tribute event held at the Intercontinental Dubai Festival City to honour the UAE\'s
strongest brands, Superbrands awarded the coveted \'Brand of the Year\' title to Mall
of the Emirates (MoE) and conferred Superbrands status on sixty-eight leading brands
in the UAE. Dubbed globally as the \'Oscars of Branding\', the event was attended by
the country\'s most prominent senior business, marketing and branding executives. The
2007-2008 Superbrands book was also unveiled featuring many of the country's best
brands which were voted earlier as Superbrands.

Speaking at the event, Mr. Mike English, Director, Superbrands Middle East, said,
\"The tribute event was a true celebration of many of the country\'s highest profile
brands. We are happy to announce that Mall of the Emirates was voted 'Brand of the
Year' as it scored the highest points amongst all the brands. Sixty-eight brands
scored more than 80 percent and were declared Superbrands by the brand council. To
win this accolade is a powerful endorsement and evidence for existing customers,
potential customers, the media, suppliers, investors and employees of each brand\'s
exceptional status."

Mall of the Emirates is the largest shopping centre outside of North America.
Besides offering shoppers the widest selection of brands under one roof, it's range
of entertainment options including Ski Dubai - the first indoor ski destination in
the Middle East, have made it the most talked about and preferred leisure,
entertainment and shopping destination in the UAE and a well deserved winner of the
'Brand of the Year' award.

The Superbrands programme acknowledges and rewards the highest standards of
branding. The Superbrands Council, which comprises some of the leading names in UAE
business circles, score all the brands and the top scoring brands which meet the
stringent critera set by the council are awarded with Superbrands status. Over the
years, the Superbrands organisation has achieved international acclaim for being an
independent authority and arbiter of branding excellence. The organisation is
committed to the cause of promoting exceptional brands and the discipline of
branding in the region.

Sixty-eight top brands were awarded out of thousands available in the UAE. Most of
the selected brands appear in the Superbrands UAE book, which traces the history and
achievements of each of the brands. "The brands featured in the book range from FMCG
brands to corporate giants. We are happy to see so many of the UAE's strongest
home-grown brands included in the book alongside key international brands.
Participation in the Superbrands book is by invitation only and acknowledges the
intrinsic strength of the organisation and its brand value," Mr. English added.

The 2007-2008 Superbrands book includes a two-page profile of each of the
Superbrands. Each profile traces the foundation and development of the brand under
the headings The Market, Achievements, History, The Product, Recent Developments,
Promotion and Brand Values. There is also a Things You Didn\'t Know section which
highlights interesting facts about the brand and its unique achievements.


Mike English, Director Superbrands Middle East
H.E. Sheikha Lubna Al Qasimi, Minister of the Economy and Planning
Colm McLoughlin, Managing Director, Dubai Duty Free
Piyush Mathur, Regional Managing Director MENA & Pakistan, The Nielsen Company
Ram Buxani, Director, Cosmos International
Kim Redman, Regional Director, Middle East Council of Shopping Centres
Mishal Kanoo, Deputy Chairman, The Kanoo Group
David Cass, Writer & Broadcaster
John Brash, Managing Creative Director, Brash FZ LLC
Laila Suhail, Chief Marketing Officer, Dubai shopping Festival
Louis A. Scotto, former General Manager, Emirates Bank International

The Superbrands organisation is acclaimed worldwide as being the independent
authority and arbiter of branding excellence and is committed to paying tribute to
exceptional brands and promoting the discipline of branding. The work Superbrands
does is recognised through their books, Events and Awards programmes, internet
sites, research and through significant international media and PR coverage in
newspapers, magazines and on television and radio.
The Superbrands organisation was originally set up in London in 1994 where it
published the first Superbrands book. Since then it has expanded its operations to
58 countries worldwide including Argentina, Australia, Brazil, China, Denmark,
Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland,
Italy, Kuwait. Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan,
Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka,
Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and the United
Superbrands publishes a series of books including Superbrands, Business Superbrands
(on B2B brands), Cool Brands and eBrands - making the series of books the largest
collection of insights into some of the greatest brands in the world. To date over
5,500 individual brands have been featured worldwide. For further information on
Superbrands, please visit

Web Site:

Contact Details: Nirmala D\'souza
OAK Consulting
P.O.Box 39261
Dubai, UAE

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