Released on: March 27, 2008, 6:21 pm
Press Release Author: Junko Ishibashi / INTERFUSION Inc.
Industry: Consumer Services
Press Release Summary: INTERFUSION Inc. – Japanese EC consulting corporation – located Tokyo, Japan – opened 6 languages E-commerce site ’Japan Brand Online – http://JapanBrandOnline.com’, which sells “Japan Brand’” worldwide on March, 2008
Press Release Body: 'Japan Brand Online' is the shopping website for non-Japanese who are fond of Japanese history and culture. JBO starts distributing around 200 Japanese traditional products on the website and will continuously replaces them to match for the consumers’ tastes. The price of products is various. The price ranges is 2,500 yen (small article for kimono) to around 1,000,000 yen (pure silk Kimono). For the suppliers, it is the first experience to sell their products outside of Japan. JBO also introduces “Anna Niponica – representative: Anna Nakajima”, remake Kimono dress brand located in London that designs dresses from kimono textile. Anna Niponica mostly makes custom ordered dresses, but this time, JBO is able to sell confection made kimono dresses. This is also the first experiment with them where customers can purchase the dresses of this brand without dealing directly with the company. JBO introduces each product with its origin or history and visitors can purchase the products through 6-language pages, English, French, German, Spanish, Russian and will be Chinese. There is no Japanese page on the website but JBO will accept the domestic delivery if people in Japan makes order through the existing language pages.
'Modern
Nippon Project'
"Japan Brand Online" is one of the two basic projects,
"support for products". INTERFUSION Inc. thinks,
"support for products" and "support for people" are necessary
for backing up export business of "Japan brand". JBO
introduces Japanese skill and products to overseas and suggests how to expand
the market for the local medium or small sized enterprises that manufacture
and sell traditional or creative goods. The company will soon open the websites
and adapt them to various tastes and ages, such as "Cool Japan
Online" introducing Japanese popular products targeted for young
foreigners and "Japan Premium Online" dealing with
Japanese high quality goods which are targeted for quality conscious people
with a sophisticated taste. On the other hand, as for "support
for people" project, the company opens "Modern Nippon
Project (http://ModernNipponProject.com)"
at the same time. This project sends out information and operates networks for
the local medium or small sizedenterprises that want to launch their products
on the export market. The contents of this website include a column interviewing
foreigners lived in Japan and introducing Japanese customs and cultural aspects
that seem to be strange or unique to foreigners. It will be a forum open to
contributors who have opinions on Japanese culture or history. This site provides
a six-language service, English, German, French, Spanish, Russian and Japanese.
Japan Brand Online
Service Start: March 1, 2008, on Saturday
Languages: English, French, German, Spanish and Russian (soon
to be Chinese)
Modern Nippon Project
Service Start March 1, 2008, on Saturday
Languages: Japanese, English, French, German, Spanish and Russian
INTERFUSION
Inc.
URL : http://www.interfusion.co.jp
Address :2-39-7 Echiso Bldg. 3F Hongo,Bunkyo-ku, Tokyo 113-0033, Japan Representative: 
Koji Yoshioka (President / CEO) Business Area : Foreign E-commerce
Business, Trade Business, BPM Membership : The Tokyo Chamber of Commerce and
Industry, Japan External Trade Organization
Web Site: http://JapanBrandOnline.com
Contact
Details: INTERFUSION Inc. PR: Junko Ishibashi
TEL: +81-3-5844-2061 FAX: +81-3-5844-2063
E-mail: info@interfusion.co.jp