25,000 American Airlines AAdvantage Miles with TR Cutler, Inc Manufacturing Media PR Blitz

Released on: April 23, 2008, 4:44 am

Press Release Author: Thomas R. Cutler

Industry: Marketing

Press Release Summary: 25,000 American Airlines AAdvantage Miles with TR Cutler, Inc.
Manufacturing Media PR Blitz

Press Release Body: According to leading manufacturing journalist and CEO, Thomas R.
Cutler, "Many manufacturers have been reluctant to move forward with a large scale
PR campaign because it's new, unfamiliar, and unsure of how to quantify the success
of such an effort." Cutler developed a new short-term Manufacturing Media PR Blitz
which includes 90 Press Releases in 90 Days. Beyond simply authoring these press
releases, Cutler's team distributes them to a wide variety of important media source
including dissemination to the proprietary Manufacturing Media Consortium, a group
of 3200 plus journalists, editors, economists, and freelance writers all
contributing to media coverage regarding the manufacturing and industrial sectors.
Cutler notes, "Most of the content is already on a client's website. There is
usually ample content, since PR has not been conducted previously. If there are
specific goals such as new product announcements, tradeshow events, new hires, that
information can be included in the 90 day campaign."

Metrics to Quantify Effectiveness of the Campaign:
. PR Pickup Reports issued monthly to demonstrate a sampling of the media coverage
. Google Report issued monthly to show how the company is ranking in key word searches
. Call-to-Action Measurements (telephone inquiries, online inquiries, website traffic)
. Conversion-to-Sales (Traffic that converts to a sale provides ROI and
cost-justification for continuing the campaign.)

Special Promotion: 25,000 American Airlines AAdvantage Miles

American Airlines AAdvantage mileage vouchers in 25,000 mile denominations will be
provided at the conclusion of each 90 day Manufacturing Media PR Blitz program.
These vouchers are a special promotion being awarded for a limited time. The mileage
vouchers will be sent via Federal Express along with the final reports within 30
days of the program completion.

American Airlines reserves the right to change the AAdvantage program at any time
without notice. American Airlines is not responsible for the products or services
offered by other participating companies. For complete details about the AAdvantage
program, visit www.aa.com. American Airlines and AAdvantage are registered
trademarks of American Airlines, Inc.

For almost a decade TR Cutler, Inc. (www.trcutlerinc.com) has been the leader in
public relations efforts for the manufacturing sector. TR Cutler, Inc. develops
the headlines, core PR message, and keywords, ten days prior to the Manufacturing
Media PR Blitz launch date. Exact pricing and campaign launch dates are secured by
calling TR Cutler, Inc. at 888-902-0300 or via email at trcutler@trcutlerinc.com.

TR Cutler, Inc.
Thomas Cutler

Web Site: http://www.trcutlerinc.com

Contact Details: TR Cutler, Inc.
3032 S. Oakland Forest Dr.
Suite 2803
Ft. Lauderdale, Fl 33309

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