Vitrium Systems Named `Cool Vendor` in Leading Industry Analyst Firm`s 2008 CRM Marketing and Analytics Research Vendors selected for the `Cool Vendor report` are innovative, impactful and intriguing
Released on: April 2, 2008, 4:47 pm
Press Release Author: Vitrium System
Press Release Summary: Vitrium Systems, the leading provider of enhanced electronic document technologies, is announcing that top analyst firm Gartner has named Vitrium\'s docmetricsT application in Gartner\'s Cool Vendors in CRM Marketing and Analytics, 2008 evaluates four vendors and names Vitrium as an innovative marketing technology vendor.
Press Release Body: VANCOUVER, British Columbia - April 3, 2008 - Vitrium Systems, leading provider of enhanced electronic document technologies, today announced that top analyst firm Gartner has named Vitrium\'s docmetricsT application in a new research report. Gartner\'s Cool Vendors in CRM Marketing and Analytics, 2008 evaluates four vendors and names Vitrium as an innovative marketing technology vendor.
\"We\'re extremely honored to have docmetrics highlighted by such a highly respected analyst firm,\" said Peter Nieforth, CEO, Vitrium Systems. \"It\'s very gratifying to have Gartner evaluate the unique value our innovative technology offers to marketing organizations.\"
Docmetrics is a web-based system that empowers companies to generate more, better-qualified leads from their white papers and other electronic marketing documents. Using docmetrics, marketers can transform their standard PDF files into interactive documents that report a wide range of reader data and document-usage analytics.
The docmetrics system represents a more effective alternative to the web forms that marketers commonly use to capture data on readers who download their documents. With docmetrics, marketers can embed forms inside their PDFs, to capture detailed data on all their readers, including those who receive documents via online content sharing.
\"We believe that docmetrics will empower marketing organizations to capture a wealth of highly valuable and previously unavailable data,\" said Mr. Nieforth. \"It\'s certainly very validating for us to have the value of docmetrics noted by a major analyst firm, so soon after the product\'s release.\"
About Vitrium Systems
Based in Vancouver, British Columbia, Vitrium Systems is a private company specializing in electronic document technologies built using the patent pending protectedpdfģ software engine. For more information about Vitrium, visit www.vitrium.com. For more information about docmetrics, visit www.docmetrics.com.
About Gartner\'s Cool Vendors Selection Process
Gartner\'s listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.
Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn\'t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner\'s interest or curiosity in approximately the past six months.
Research can be found at www.gartner.com.
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Web Site: http://www.vitrium.com
Contact Details: David Libby Two Pins Public Relations Tel 510 868 4903 Cel 510 377 1466 Email: firstname.lastname@example.org