Boots No7 for Men launches fake tan to help men banish pale and
pasty bodywork
Released
on: May 30, 2008, 4:06 am
Press
Release Author: Boots
Industry:
Healthcare
Press
Release Summary: The Boots brand No7 for Men has introduced two
fake tanning products to its range as more men admit to using
fake tan
Press
Release Body: Boots research has found that more
men than ever are using fake tan as part of their grooming routine.
The UK’s ‘hot spot’ is the West Midlands, where
39% of men admit to faking it, usually borrowing their girlfriend’s
products.
Boots
No7 for Men claims that it is not
just women that will be sporting a summer glow this year. No7
for Men’s new gradual tanning range is now available to
give metro-sexual males the chance to obtain a natural sun-kissed
look from top to toe over the summer months.
The
range consists of No7 Gradual Tan Body, 200ml
and No7 Gradual Tan Face, SPF 15, 50ml. Both
have a light formulation with an added moisturiser, which is easily
absorbed and will discreetly top up colour bit-by-bit every day,
to ensure that the end results look more David Beckham than David
Dickinson.
With
over seventy years of skincare expertise, this fake
tan for men has been formulated to ensure it’s easy
to apply and won’t streak or rub off on clothes. Plus SPF
15 in the face formula offers daily protection against further
environmental damage. What’s more, with its sophisticated
silver and orange packaging, this is one range that all men will
be proud to park on their bathroom shelf.
As
well as the results on fake tanning, Boots have
found also found that 38% of men aged between 25 and 44 admit
to using their partner’s beauty products. Moisturisers are
the most borrowed items but Londoners admitted a penchant for
face packs, with almost a third of men saying that they would
borrow their girlfriend’s face masks.
Boots
launched the No7 for Men range in January 2008.
There are eleven products in the range, from Hair & Body Wash
to a male version of the now famous Protect & Perfect Anti-Ageing
Serum.
About
Boots
Boots is the UK’s leading retailer of beauty
products, including men’s
skincare and health products, with thousands of products from
prestigious brands, as well as exclusive brands that can’t
be found anywhere else in the UK, either on the high street or
online.
Boots
Pharmacy Superintendent is responsible for healthcare
advice provided in relation to Pharmacy medicines and other healthcare
advice located within the Boots Pharmacy pages
of Boots.com. Boots.com is the
trading name of Boots.com Direct Limited (VAT
no. 116 3001 29) an Alliance Boots company. All
other information and advice on boots.com is
the responsibility of Boots.com Direct Limited.
Web
Site: http://www.boots.com/
Contact
Details: Boots PR Contact:
Carrie Eames
PR Manager
Boots
D90E F07
Thane Road
Nottingham
NG90 1BS
0115 959 5995