Business Marketing Association of the Hudson Valley welcomes Rich Fuqua, Laerdale Medical Corporation to its` May Dinner Meeting
Released on: May 2, 2008, 8:16 am
Press Release Author: June Bisel / BBG&G Advertising
Press Release Summary: The Business Marketing Association of the Hudson Valley (BMA-HV) will hold its May meeting on Tuesday, May 20, from 6:00 to 9:00 p.m., at Ship Lantern Inn, Route 9W, Milton. The guest speaker will be Rich Fuqua, Senior Marketing Manager, Laerdal Medical Corporation.
Press Release Body: You have worked through a successful positioning statement and finished the logo design. now comes the really hard part of brand building. The process of defining and communicating your brand essence begins with story telling, the development of touch points and a methodical approach to consistently communicate the brand. Your brand must be conveyed in your promotions, seen in your property and most importantly, delivered by your people.
Rich Fuqua started his career at IBM with degrees in Engineering and Computer Science as part of a mainframe computer design team. His desire to understand what customers actually did with the final product led him to assignments in customer service, business development and eventually, marketing. Rich was fortunate to be part of IBM's e-business launch and traveled the world evangelizing the need to change business infrastructure in order to leverage the internet.
After 25 years with IBM, Rich moved into hospitality marketing with Starwood Hotels. There he focused on Search Engine Marketing, Direct Marketing and Brand Building in a highly "services focused" organization. In 2007, Rich joined Laerdal Medical where his responsibilities include building, branding and marketing the company's new, high-growth business portfolio.Laerdal Services. Rich has certifications in Market Management and Direct Marketing and is a charter member of the Hudson Valley chapter of the Business Marketing Association.
Interested marketing professionals and those involved in marketing decision-making who wish to learn more about BMA-HV are encouraged to attend the May 20 meeting. The registration fee, which includes dinner, is $35 for members, $40 for chamber affiliates, $45 for non-members. Please make reservations by May 15th, by contacting Rebecca Jones at 845-486-7621 or via email to firstname.lastname@example.org. For more information about the BMA-HV, visit www.bma-hv.org. For more information about the Ship Lantern Inn, call 845-795-5400.
Web Site: http://www.bma-hv.org
Contact Details: June Bisel BBG&G Advertising 633 Route 211 East Middletown, NY 10941 845.695.1880 fax: 845.695.1996 email@example.com