EyeBuyDirectcom Announces Launch of New Homepage

Released on: May 6, 2008, 8:27 am

Press Release Author: Gina Sisco

Industry: Retail

Press Release Summary: Stylish Redesign and New Layout Create an Improved Shopping
Experience for Consumers

Press Release Body: New York, NY (May 5, 2008) - EyeBuyDirect.com
(www.eyebuydirect.com), an efficient and easy-to-use prescription eyeglasses website
for budget conscious, savvy shoppers, announced today the launch of its resigned
homepage. Hoping to provide its customers with a more enjoyable shopping
experience, the new page offers a sleeker, stylish design with a clear, concise
layout for easier navigation.

"EyeBuyDirect.com prides itself on fashion, quality, ease and affordability and we
wanted to ensure our homepage reflected these attributes," said EyeBuyDirect.com
Founder and CEO Roy Hessel. "As most of our customers come to EyeBuyDirect.com
seeking fashionable eyeglasses, the goal was to create a chic atmosphere that makes
our customers feel good while shopping and we are confident that they will be
impressed with the new design."

The redesign includes brighter colors, stylish text, bigger features, a flash slide
show of modeled eyeglasses and an "in the news" section. In addition, the redesign
also helps shoppers more easily locate the site's unique virtual dressing room,
EyeTry, which allows consumers to upload images of themselves on which to
superimpose thousands of frames and color selections. From there, the images can
be posted to the site's Wall of Frame, providing shoppers the chance to receive
feedback on their selection from other consumers worldwide. In addition,
EyeBuyDirect.com shoppers can upload their photos to Facebook pages to get even more
feedback from family and friends before purchasing.

For more information or to see the new homepage, please visit www.eyebuydirect.com.

About EyeBuyDirect.com
Launched in 2005, EyeBuyDirect.com is a prescription eyeglasses website whose
mission is to offer a fun and efficient destination that provides affordable
eyeglasses that are high in quality, fashion-forward and delivered promptly to
customers around the world. EyeBuyDirect.com offers eyeglasses to fit users from all
walks of life, ranging from functional to fashionable, including designer brands
such as Gucci and Christian Dior. For more information or to purchase a pair, visit

Please contact Gina Sisco at 212.905.6263 or email gsisco@js2comm.com for any
inquiries, image
and interview requests.

Web Site: http://www.eyebuydirect.com

Contact Details: 41 E. 11th St.
11th Floor
New York, NY 10003
(212) 905 - 6263

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