Poll Web delivers poor content

Released on: May 2, 2008, 1:46 pm

Press Release Author: Rick Sloboda / Webcopyplus

Industry: Marketing

Press Release Summary: More than 88 per cent of Internet users believe they are
served poor content on the Web, according to an online poll conducted by
Webcopyplus. Subsequent interviews with web users revealed multiple common concerns.

Press Release Body: VANCOUVER, BRITISH COLUMBIA - More than 88 per cent of Internet
users believe they are served poor content on the Web, according to an online poll
conducted by Webcopyplus.

When asked to rate the overall quality of content on the Web, poll respondents
selected the following options:

1. Poor -- 88.5 per cent
2. Satisfactory -- 9.8 per cent
3. Good -- 1.5 per cent
4. Excellent -- 0.2 per cent

A total of 480 Internet users participated in the web writing firm's online poll
during a four-month period that ended in April of 2008.

Subsequent interviews with web users revealed multiple common concerns, including:

. "It takes too long to find the information I'm looking for."
. "I have a high-speed Internet connection, but many websites are too slow to load."
. "Confusing menus."
. "So many generic pictures that I don't need to see."
. "Busy designs are irritating."
. "I don't like being forced to watch intros or videos."
. "The need to download additional software to view a site."
. "Too much writing on websites that doesn't interest or help me."
. "Poor writing makes me question a website's credibility."
. "Aggressive sales pitches.don't tell me to buy; tell me why I should buy from you."
. "Small text that's too hard to read."
. "Inadequate contact information."

Relevancy and speed top concerns

The most common complaint from web users was that it takes too long to find relevant

Rick Sloboda, Senior Web Copywriter at Webcopyplus, says there are several
contributing factors to this issue, including poorly planned information
architecture, and ineffective web writing, designs and images.

"Businesses that take the time and resources to arrange website navigation,
information and links according to their target audiences' needs promote positive
online experiences," said Sloboda. "When website visitors get what they desire,
tasks get completed and businesses benefit."

The second biggest complaint from Internet users surrounded slow load times. Even
with the increasing popularity of high-speed Internet connections (broadband
penetration in 2007 according to Internet World Stats: US 21.9%; UK 23.1%; Canada
23.7%), slow-loading web pages continue to be a sore spot for people who research
products or services online.

In fact, slow load speeds topped the list in a 2007 Webcopyplus poll, in which 51.2
per cent of users suggested "slow load times" would likely drive them away from a
website, over weak web copy (42.2 per cent) and poor visual presentation (6.6 per

Consumers rule the Web

Websites should be streamlined and optimized - stripped of any unnecessary graphics
or web writing, suggests Sloboda.

"That means designers must put function before form," he said. "And web writers must
write for the target audience - not for themselves or even their clients."

To be sure, the Internet has come a long way since 1969, when UCLA and Stanford
Research Institute relayed the first message over the earliest form of the Internet.
But, the fact is, almost nine out of 10 web poll respondents feel they are being

People no longer look to the Web as a novelty, noted Sloboda. "It's about
task-driven research, not random surfing," he said. "Today's Internet users seek
value, not amusement."

According to Sloboda, the solution is clear: simple, fast-loading and functional
websites that offer relevant content.

"Perhaps as web technologies mature, the industry will put less emphasis on website
mechanics and more on quality content that respectfully caters to the true master of
the Web," he said. "And that would be the consumer."

- 30 -

Web Site: http://www.webcopyplus.com

Contact Details: Rick Sloboda, Senior Web Copywriter, Webcopyplus, can be contacted
directly at (604) 295-0100 or rsloboda@webcopyplus.com.

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