Race Face(r) Sunscreen Provides Nascar(r) Fans With All Day Protection at the Track

Released on: May 20, 2008, 10:59 am

Press Release Author: Mania PR

Industry: Retail

Press Release Summary: Race Face Sunscreen, The Official Sunscreen of NASCAR,
Offers Racing Fans Portable, Convenient Protection from the Sun's Harmful Rays.

Press Release Body: Grand Rapids, MI - Every weekend, hundreds of thousands of
NASCAR fans from all across the country spend hours in the sun at the track
supporting their favorite drivers. With the average race lasting at least four
hours, protection from the sun's ultraviolet rays is not only important, it's a
necessity. Lucky for race fans, now there's Race Face Sunscreen!

Race Face Sunscreen is the only sunscreen licensed by NASCAR and specially
formulated with the racing fan in mind. Combining the love of NASCAR and the need
for sunscreen protection, Race Face Sunscreen is a fun, portable, FDA-approved
alternative to the beach-oriented sunscreen usually found on retail shelves. Unlike
traditional sunscreen products that may leave a sticky residue or fruity smell, Race
Face Sunscreen is a fragrance-free, non-greasy formula that won't leave skin
feeling slick. Plus the quick absorption, sweat-resistant formula provides hours of
UV protection. With bottles featuring some of NASCAR's most coveted drivers
including Jeff Gordon, Kasey Kahne and Tony Stewart, the two-ounce version also
includes a Race Face Sunscreen Race Day lanyard giving fans a new way to support
their favorite team while protecting the health of their skin at the same time.

"NASCAR fans are the most brand loyal fans of any sport. 72% of these fans say that
if they see a product with a NASCAR logo, they are much more likely to buy it,"
said Scott Missad, CEO of Agility Sports L.L.C, the developer of Race Face
Sunscreen. "We wanted to offer a product that would not only provide the necessary
sun protection when spending hours on the track, but that would also offer a
creative way for fans to support their favorite driving team!"

Race Face Sunscreen is available nationwide during race season, February through
September, at grocery, mass merchandisers, supermarkets and drug stores. The MSRP is
$5.99 for the 2-ounce bottle (available in SPF 30) and $7.99 for the 8-ounce bottle
(available in SPF 15 and 30). Race Face Sunscreen is FDA approved and provides UVA
& UVB protection.

For more information about Race Face Sunscreen, please visit
www.RaceFaceSunscreen.com

For Interviews and Sample Requests, Contact Aneisha Howard,
info@maniapublicrelations.com / 616.706.8655

Web Site: http://www.RaceFaceSunscreen.com

Contact Details: For Interviews and Sample Requests, Contact Aneisha Howard,
info@maniapublicrelations.com / 616.706.8655

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