TR Cutler Says CFO`s Have Vital Role in Sales and Marketing

Released on: May 14, 2008, 3:20 pm

Press Release Author: Thomas R. Cutler

Industry: Marketing

Press Release Summary: TR Cutler Says CFO's Have Vital Role in Sales and Marketing

Press Release Body: "CRM (customer relationship management) solutions can help
address wild sales force practice by deploying a structure that does not allow the
sales team to take control the business. The structure tells the representative
what margins are required and what discounts they are able to offer the customer.
The results are pricing integrity, sustainable profitability, and more accurate
sales reporting. Ultimately these are CFO functions and overseeing the structure to
ensure these corporate practices is part of effective technology selection to
enforce better sales behavior," noted manufacturing journalist, Thomas R. Cutler,
who recently profiled, The Role of CFO's in Sales and Marketing in The full article can be read at
According to Cutler, "There is a fundamental disconnection between sales and
marketing and the CFO may serve as the moderator in the conversation about the
efficacy and effectiveness in Advanced Contact Management (ACM), Sales Force
Automation (SFA), Business Intelligence (BI), and Customer Service and Support
(CSS). "
The Role of the CFO in the Marketing Department
Companies spend tens of thousands of dollars on trade shows and marketing
promotions, but almost never close the loop to determine the effectiveness of
marketing outreach efforts. While a strong vice-president, Marketing Director, or
CFO should be paying close attention to these data, without a CRM (customer
relationship management) solution and the appropriate reporting it becomes an
impossible task. The result: instead of using vital (often limited) funds to drive
additional business from profitable marketing programs, companies just continue with
business as usual repeating the same programs without measurement of success.
About TR Cutler, Inc.:
TR Cutler, Inc. ( was founded by Thomas R. Cutler almost a
decade ago. Cutler maintains extraordinary relationships with clients, journalists,
editors, trendsetters, and key business leaders worldwide and has become a key
resource for those writing about the manufacturing sector.
Thomas R. Cutler is the most frequently published manufacturing journalist and
serves as contributed contributing editor more than three hundred publications
annual. The scope of publications ranges from to Quality Digest. A
sample of Cutler's feature articles can be located on the TR Cutler, Inc. website.

TR Cutler, Inc.
Thomas Cutler

Web Site:

Contact Details: TR Cutler, Inc.
3032 S. Oakland Forest Dr.
Suite 2803
Ft. Lauderdale, Fl 33309

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