WrapMail Announces Agreement with American Airlines Center
Released on: May 29, 2008, 10:28 am
Press Release Author: Dave Kustin
Press Release Summary: Top sports and entertainment venue to chose WrapMail for person-to-person email marketing software
Press Release Body: FORT LAUDERDALE, FL - May 28, 2008 - WrapMail announces today that it has entered into an agreement with Dallas based American Airlines Center, to provide person-to-person email marketing software. American Airlines Center is the home of the NBA's Dallas Mavericks, NHL's Dallas Stars and AFL's Dallas Desperados.
WrapMail's technology will enable the American Airlines Center to "wrap" every outgoing email from every employee with an interactive letterhead that consists of images and links. These links, when clicked, will redirect recipients to specific sections of the American Airlines Center's website. According to WrapMail's data, usage of their software should increase web site traffic by roughly 10% of external emails sent. The WrapMail technology also allows clients to include 3rd party advertising in their Wraps which will give the American Airlines Center the ability to promote their business to all email recipients and sell advertising in their Wraps to team and arena sponsors.
The arena will use the software to drive ticket sales, promotions, merchandise sales and event awareness. Brad Mayne, CEO & President of American Airlines Center states, "We are always looking for new and innovative ways to improve our business which includes how we communicate with our customers and prospects. WrapMail gives us the opportunity to do that AND drive new revenue at the same time. It was an easy decision." The Center will play host to The Cure, George Michael, Ringling Bros. and Barnum & Bailey Circus and the WWE Night of Champions among other major acts in 2008.
Rolv E. Heggenhougen, CEO of WrapMail states, "Our focus from day one has been to illustrate the value of the 'everyday' email that a company's employees are sending anyway. We believe these are valuable and laser-targeted marketing opportunities that most organizations are currently not taking advantage of. It was no surprise to us that the Center Operating Company quickly saw the value." "We look forward to working with other teams and arenas in the same manner." WrapMail expects the American Airlines Center to begin wrapping in the month of June.
About WrapMail Founded in October 2005, WrapMail is the world\'s only interactive email utility that gives companies the ability to promote, advertise and track results with every outgoing email from every employee without installing any software on any desktop. Headquartered in Fort Lauderdale, Florida, WrapMail wraps outgoing emails in up to 4 frames with pictures, graphics, text and links. There is never a need to change any routines on the desktop and the technology ensures delivery, as well as the integrity of the design when viewed by the recipient. Please visit www.wrapmail.com for more information.
About Center Operating Company Center Operating Company is the firm that built and operates American Airlines Center. COC is a partnership owned by Dallas Mavericks owner Mark Cuban and Dallas Stars owner Tom Hicks. American Airlines Center is the home of the NBA's Dallas Mavericks, NHL's Dallas Stars and AFL's Dallas Desperados. Opened in July 2001, American Airlines Center is the premier sports and entertainment venue in the Southwest. Please visit www.americanairlinescenter.com
Press Contact: Dave Kustin WrapMail, Inc. email@example.com 954-376-4750
Web Site: http://www.wrapmail.com
Contact Details: Press Contact: Dave Kustin WrapMail, Inc. firstname.lastname@example.org 954-376-4750