WrapMail Announces Agreement with American Airlines Center

Released on: May 29, 2008, 10:28 am

Press Release Author: Dave Kustin

Industry: Management

Press Release Summary: Top sports and entertainment venue to chose WrapMail for
person-to-person email marketing software

Press Release Body: FORT LAUDERDALE, FL - May 28, 2008 - WrapMail announces today
that it has entered into an agreement with Dallas based American Airlines Center, to
provide person-to-person email marketing software. American Airlines Center is the
home of the NBA's Dallas Mavericks, NHL's Dallas Stars and AFL's Dallas Desperados.

WrapMail's technology will enable the American Airlines Center to "wrap" every
outgoing email from every employee with an interactive letterhead that consists of
images and links. These links, when clicked, will redirect recipients to specific
sections of the American Airlines Center's website. According to WrapMail's data,
usage of their software should increase web site traffic by roughly 10% of external
emails sent. The WrapMail technology also allows clients to include 3rd party
advertising in their Wraps which will give the American Airlines Center the ability
to promote their business to all email recipients and sell advertising in their
Wraps to team and arena sponsors.

The arena will use the software to drive ticket sales, promotions, merchandise sales
and event awareness. Brad Mayne, CEO & President of American Airlines Center states,
"We are always looking for new and innovative ways to improve our business which
includes how we communicate with our customers and prospects. WrapMail gives us the
opportunity to do that AND drive new revenue at the same time. It was an easy
decision." The Center will play host to The Cure, George Michael, Ringling Bros.
and Barnum & Bailey Circus and the WWE Night of Champions among other major acts in

Rolv E. Heggenhougen, CEO of WrapMail states, "Our focus from day one has been to
illustrate the value of the 'everyday' email that a company's employees are sending
anyway. We believe these are valuable and laser-targeted marketing opportunities
that most organizations are currently not taking advantage of. It was no surprise
to us that the Center Operating Company quickly saw the value." "We look forward to
working with other teams and arenas in the same manner." WrapMail expects the
American Airlines Center to begin wrapping in the month of June.

About WrapMail
Founded in October 2005, WrapMail is the world\'s only interactive email utility that
gives companies the ability to promote, advertise and track results with every
outgoing email from every employee without installing any software on any desktop.
Headquartered in Fort Lauderdale, Florida, WrapMail wraps outgoing emails in up to 4
frames with pictures, graphics, text and links. There is never a need to change any
routines on the desktop and the technology ensures delivery, as well as the
integrity of the design when viewed by the recipient. Please visit www.wrapmail.com
for more information.

About Center Operating Company
Center Operating Company is the firm that built and operates American Airlines
Center. COC is a partnership owned by Dallas Mavericks owner Mark Cuban and Dallas
Stars owner Tom Hicks. American Airlines Center is the home of the NBA's Dallas
Mavericks, NHL's Dallas Stars and AFL's Dallas Desperados. Opened in July 2001,
American Airlines Center is the premier sports and entertainment venue in the
Southwest. Please visit www.americanairlinescenter.com

Press Contact:
Dave Kustin
WrapMail, Inc.

Web Site: http://www.wrapmail.com

Contact Details: Press Contact:
Dave Kustin
WrapMail, Inc.

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