How To Scare The Pants Off Any Local Business-Owner In Your Town!

Released on = October 17, 2004, 10:53 pm

Press Release Author = Craig Garber

Industry = Management

Press Release Summary = October 31st may be Halloween -- but there’s one word that scares the pants off nearly every local business-owner in your town, and believe me it’s got nothing to do with trick-or-treating! And that word is...

Press Release Body = October 31st may be Halloween -- but there’s one word that scares the pants off nearly every local business-owner in your town, and believe me it’s got nothing to do with trick-or-treating! And that word is “marketing”.

You see, when it comes to marketing, even some of the most powerful entrepreneurs out there, are simply scared to death! Some are afraid of
rejection, many are bursting with frustration built up over the years, and still others just feel “awkward” and uncomfortable when it comes time to promoting or selling themselves.

But it doesn’t have to be that way says Craig Garber, America’s Top Direct-Response Copywriter. Garber, the author of “How To Use A Simple Sales Letter To Get Anything You Want!”, and a former frightened business-owner himself, says it’s like this because most business-owners are too preoccupied
with “chasing” customers down, when they should be concerned with “attracting”
customers instead. “Besides,” Garber says, “Attracting qualified prospects already pre-disposed to working with you, is a lot more profitable, and a lot more fun.”

Here are 5 things Garber can tell your audience, about how to make your advertising “magnetic”:

1. How to use compelling headlines that provoke curiosity and offer up juicy
benefits (and why you must be doing this)!

2. Why stressing benefits, and not features, can make or break the success of your
product or service!

3. Why offering your customers a 100% risk-free guarantee, is actually totally risk free to you as well!

4. How to communicate what you’re really selling, and why it’s the cornerstone concept of your success!

5. Why most business-owners fail miserably when it comes to making repeat sales to
existing customers, and the one little-known secret to turning this around, instantly!

For an engaging and passionate interview, contact Craig Garber at 954-723-0677. Garber is currently giving away copies of his latest book, “How To Use A
Simple Sales Letter To Get Anything You Want!”

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Web Site = http://www.KingOfCopy.com

Contact Details = Craig Garber
1844 North Nob Hill Road #307
Plantation, Florida 33322
954-723-0677, craig@kingofcopy.com