"The
Spirit of Romania" or an attempt to brand a country
Released on = October
11, 2004, 5:13 am
Press Release Author
= Spirit Ad
Industry = Internet &
Online
Press Release
Summary = What's the first thing that comes to mind when you hear
the word "Romania"? Eastern European poverty? Gold Medal
Gymnasts? Dracula?
One of the last
things you might think of is travel and tourism, and a small Romanian
based advertising company aims to change that with the help of a
daring project – The Spirit of Romania.
Press Release Body =
Take several images signed by incredibly gifted photographers,
mix them with catchy stories, travel journals, add a little bit
of passion and voila! You have the perfect recipe for digitally
branding a country as an amazing
and unique travel destination.
This past June,
Spirit Ad, a small, start-up advertising company located in Bucharest,
Romania, launched the first stage of an online campaign meant to
brand a country. A web site found at http://www.spirit.ro that aims
to show people a different side of Romania. It aims to show the
beauty hidden inside this country
that would make travelers tell their friends back at home that YES,
this was definitely THE TRIP of my life.
The best people
to promote a travel destination are of course the travelers that
visited it. With that in mind, the website combines unbiased opinions
and journals of the travelers who visited Romania with stunning
images signed by some of the best Romanian photographers, and in
depth articles covering from wide-known travel
destinations to out of this earth places hidden only in the photographs
of the lucky ones.
Another goal is to promote
Romanian photography, and to that end you will find the
largest online stock photography gallery with images exclusively
devoted to Romania. These striking photographs show the natural
beauty of a land few people know about. Until now.
Web Site = http://www.spirit.ro
Contact Details = Anca
Echim, anca@spirit.ro, 040-721-852-764
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