Direct Selling Academy Now Offers a Certification Course for Direct
Sellers, Network Marketers, and Multi-Level Marketers
on: June 18, 2008, 5:35 am
Release Author: Direct
Selling Academy, Inc.
Release Summary: Direct Sellers (aka network marketers and multi-level
marketers) are not required to have any special kind of license
to operate their direct selling business. These same people struggle
to succeed because of underdeveloped skills and a lack of credibility
that is necessary for success in the Direct Selling Industry.
Direct Selling Academy, Inc., a industry school, has recently
begun to offer a comprehensive certification program, which not
only enhances competency but also adds an extra level of credibility
to the marketer who gets certified.
Release Body: North Canton, Ohio – Success in any direct
selling business (aka network marketing and multi-level marketing)
is often difficult for most people to achieve. While the reasons
for such struggles and failure vary, common reasons are often
due to underdeveloped skills, lack of understanding about the
industry, as well as no established personal credibility with
their new business.
Direct Selling Industry (aka network marketing, MLM,
etc.) does not require any kind of licensing to operate as an
independent contractor of a direct selling company. Certification
is not mandatory, nor is it required for success in the industry.
However, throughout the industry, leaders and organizations are
continually striving to support self-regulation and compliance
to high ethical standards within their organization.
A major challenge for any leader or organization is the fact that
there is not licensing requirements and so many people in their
organization are running around misinformed or non-informed about
how to truly achieve success in this industry. This struggle makes
it difficult to maintain a high professional standard in all that
as a Doctor needs to go to Medical School, or a Lawyer needs to
go to Law School, Direct Sellers need to go to Direct
Selling Business School to develop the critical skills
that are necessary to succeed in a direct selling business. This
education must include a focus on the universal fundamentals and
be both practical and proven to accelerate success.
skills in sales and marketing often are at the core of the problems
most marketers face in this industry," says
Jeff Zalewski, President/CEO of Direct Selling Academy, Inc. He
then adds, "Having success in a direct selling business
begins with an education in the universal fundamentals, which
can help one accelerate their success in any business. And such
education should be coupled with certification to enhance competency
and credibility for the marketer."
Direct Selling Academy, Inc., a training and performance
improvement resource and school for the Direct Selling Industry,
recently announce they are now offering direct sellers a comprehensive
certification program. This new certification program offers three
levels of accreditation through their certification courses. The
first level of accreditation begins with a comprehensive
Direct Selling Fundamentals Certification (DSFC) Course,
which includes 6-hours of instruction and is a pre-requisite to
the other certification courses offered by the academy. The second
level takes the student through advanced learning as a leader,
enhancing their fundamental skills and developing their leadership
skills. The third level of accreditation takes the leader through
a master level of advanced leadership learning.
says, "Certification (even through a voluntary participation)
helps set higher standards, enhancing competence and building
upon credibility for the independent direct seller as a professional
in this industry." He then adds, "This not
only benefits the individual direct seller, but also benefits
the company they represent and the whole Direct Selling
in mind that Certification is not licensing, nor is it equivalent
to getting a college degree. But it is a formal higher education
that helps marketers position themselves as a professional marketer
who is competent to be successful at building a direct selling
business. Statistics prove that when a person learns, understands,
and applies universal fundamentals within their business building
efforts, they will enhance their competence of the industry and
how to succeed based on high professional standards. This creates
an extra element of credibility for the marketer in the marketplace
and translates to greater success for the marketer.
may not be desired by everyone, nor is it a requirement of the
industry. However, certification can provide an extra element
of credibility, a stronger level of competence, and even a core
element of formal education ensuring the basic knowledge to get
the job done is acquired. This will position marketers and their
business building partners as both professional marketers and
competent leaders that can effectively produce stronger exponential
growth, curbing the attrition that plagues most organizations.
The result is they create a happier, more productive, and duplicating
Certification is not only important for the individual marketer,
but is also important for the leadership of an organization. By
getting certified, the leadership can help lead their team by
example and with action that meets the ethical standards of a
true professional in the industry.
Direct Selling Academy, Inc.:
Selling Academy, Inc. is an Ohio-based Corporation headquartered
in North Canton, Ohio and specializes in training and performance
improvement solutions for the Direct Selling Industry.
The resources provided not only help accelerate business growth
and profits, but help you save time, money, and effort (as well
as frustration) in the process. The company's objective is to
help people improve their performance and accelerate success.
A key differentiating factor between the Direct Selling Academy,
Inc. and other training resources is the academy brings universal
fundamentals training to you in a "hands-on" accelerated
learning environment where you not only learn how-to succeed but
you are provided customized training focused around your specific
wants and needs. To learn more about the Direct Selling
Academy, Inc. visit www.directsellingacademy.com
Details: Jeff Zalewski, CEO
9247 Pheasant Valley Ave NW
North Canton, OH 44720