Intellitracker partners with Realeyes eye-tracking to provide unique view of user behaviour

Released on: June 4, 2008, 8:25 am

Press Release Author: Lara Slyfield

Industry: Marketing

Press Release Summary: Intellitracker today announced a partnership with Realeyes
Data Services Ltd. Intellitracker will provide Realeyes eye tracking services and
the companies will work together to integrate Realeyes reports with the
Intellitracker Enterprise reporting platform.

Press Release Body: Realeyes uses leading edge eye-tracking technology to collect
real user's visual attention details for web pages and emails. The results are
analysed and clients are provided with reports showing how visual attention is
deployed across digital media, comparing this with page objectives and identifying
areas where improvements can be made.

A user's on-screen eye position is analysed using special monitors that detect
infra-red reflections from the user's pupils. Realeyes transports these monitors to
target audiences and collects 50 user's interactions with each tested media. The
data is then analysed and packaged into easy-to-use reports that inform media owners
how to improve their web sites or email templates.

Commenting on the partnership, David Hudson, Director of Sales & Marketing at
Intellitracker said: "The Realeyes eye-tracking studies provide a valuable addition
to our visitor analytics. Our Intellimap click mapping module provides a view of
every mouse click on a page. Using this report, in combination with a Realeyes
report showing what users actually look at, will provide our clients with a uniquely
comprehensive view of user behaviour."

The new service will be made available to existing Intellitracker users as an
additional service. Realeyes studies can be ordered and the resultant reports
accessed through the Intellitracker Enterprise reporting interface.

About Realeyes Data Services Limited
Realeyes helps organisations to improve their web pages and email templates. They
use leading edge eye-tracking technology to collect and analyse information on how
visual attention is deployed across digital media. Realeyes reports help clients to
get better results from their digital communication and deliver an improved online
customer experience. Clients include Pricerunner, Barclays and Sony
19 Fitzroy Square, London, W1T 6EQ. UK

About Intellitracker Limited
Intellitracker is based in London, United Kingdom. The company develops and markets
the Intellitracker Enterprise interactive business intelligence suite and provides
professional services in support of this. Intellitracker Enterprise is recognised as
one of the leaders in the field of online analytics and is used by organisations
including Daily Mail, Loot, Oxfam, and TUI.
18b Charles Street, London. W1J 5DU. UK

For more information:

Lara Slyfield
Marketing Department
t: +44 (0)845 680 1920

Web Site:

Contact Details: 81 Station Road
press @
+44 (0)845 680 1920

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