Released on: June 26, 2008, 5:24 am

Press Release Author: Tim Lundberg

Industry: Retail

Press Release Summary: Ernest Jones celebrates the first anniversary of the Leo®
Diamond Challenge. Experience the visibly brighter Leo® diamond for yourself.

Press Release Body: One year of the Leo® Diamond challenge
Ernest Jones is celebrating the first anniversary of the Leo® Diamond challenge. Over the
last twelve months more than 36,000 people have taken the challenge and 88% have
identified the Leo® Diamond
as being visibly brighter than a comparable diamond.

Win Leo® Diamond jewellery - Only at Ernest Jones
See the superior brilliance for yourself and you could win a Leo® Diamond ring worth
£6000, or one of twelve Leo® Diamond pendants worth £2000 each. You can take the
challenge at any Ernest Jones store.

The Leo® Diamond, visibly brighter
Exclusive to Ernest Jones, the Diamond and Watch Specialist, the Leo® Diamond is the
first diamond to be independently certified for its superior brilliance. For even
greater allure, each Leo® Diamond ring features a trademark 'hidden' diamond inside
the band.

About Leo Schachter: Mastercraftsman
For over a century Leo Shachter has crafted quality diamonds. The Leo® Diamond is
the pinnacle of years of research and development. In the words of Leo Schachter
himself; "The unique symmetry and placement of its facets result in fire, sparkle
and brilliance that will take your breath away."


About Ernest Jones: The Diamond and Watch Specialist
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail
website at www.ernestjones.co.uk. Featuring a wide range of leading brand watches
and high quality jewellery, Ernest Jones also has a stunning selection of gifts for
all occasions. Ernest Jones is part of the Signet Group, the world's largest
speciality retail jeweller.

Take the Leo® Challenge
For a chance to win, visit any Ernest Jones store now to take the Leo® Diamond
Challenge. Or to buy Leo® Diamond jewellery go to
http://www.ernestjones.co.uk/webstore/browse/N/2+4294967046/


PR contact:
Tim Lundberg
Copywriter
Signet Trading ltd
www.hsamuel.co.uk
www.ernestjones.co.uk
D - 0208 207 8312
E - tim.lundberg@signet.co.uk


Web Site: http://www.ernestjones.co.uk

Contact Details: Signet Trading Ltd
Imperial Place
3 Maxwell Road
Borehamwood
WD6 1JN
0208 207 8312
tim.lundberg@signet.co.uk