New look website for Bobby Jones allows online payment across Europe
Released on: June 27, 2008, 4:45 am
Press Release Author: ORE UK
Industry: Retail
Press Release Summary: The heritage golf brand, which boasts an unparalleled history has launched a newly designed website offering a consumer friendly interface and improved usability.
Press Release Body: Preston, Lancashire (ORE UK) 27 June 2008 -- Bobby Jones Europe and Bobby Jones Lifestyle have revealed a new look golf equipment and apparel website following a comprehensive overhaul of its design and functionality. The full range of pioneering golf clubs designed by master craftsman Jesse Ortiz are available to buy through the website with the elegant golf apparel ranges to be added shortly. Lloyd Booker, Managing Director of Bobby Jones Europe and Bobby Jones Lifestyle, said: "The launch of our redesigned, new look website is an important step in our long term plan for the extension and development of our business. "Customers will find buying from the new site simple and uncomplicated thanks to the clean design and easy to follow shopping basket process," Mr Booker added. Reflecting the emphasis that was placed on clarity and consumer satisfaction during the redesign, shopping from the website is simple, quick and straightforward. Every product in the Bobby Jones high-performance golf club range has its own dedicated page that explains in detail the craftsmanship behind the club and displays the different flex and shaft options available.
The launch of the redesigned website makes the innovative and stylish golf club range available to a far wider audience.
Customers from more than 15 countries across Europe, including the UK, France, Spain and Germany can now have Bobby Jones golf equipment, such as the award-winning Hybrids and the revolutionary Pelz Wedge series, delivered direct to their door.
As true long iron replacements the Hybrids have a shorter length and a well-contoured sole with the heel and toe areas swept away and will replace player's lost confidence in the 175 to 210 yard shot.
The design utilises a low and deep centre of gravity and a wide-bodied triangle of stability to offer maximum performance with the ability to get the ball out of every type of lie, whether it is a divot, fairway bunker or the deep rough.
National Club Golfer magazine has voted the Players Series Hybrids the \'Champion Hybrid 2008\', with them achieving a near perfect 95% score in testing and feature in Gold World's 2008 Hotlist.
They have been ranked as the best available by the independent equipment testing website Rankmark.com and are Golf Digest \'Hotlist\' medal winners for the last three years running.
"We know that a demand for the fantastic clubs designed by Jesse exists and we have been inundated with requests for the equipment, with the launch of this website we can now take the Bobby Jones brand into the home of every golf enthusiast in Europe," Mr Booker said.
Visitors to the site can also download information on all of the company's stylish golf apparel ranges and can find details of their nearest stockist by calling 0845 456 5120 or from outside the UK +44 1772 318 606. "The astonishing success that Bobby Jones achieved, both as a sportsman and as a person, are a continual inspiration and the core values he embodied; performance, style and innovation are principles we as a company adhere to," Mr Booker continued.
ENDS
About Bobby Jones Robert Tyre Jones is considered the greatest amateur golfer of all time. He won 13 major championships concluding in 1930, when he won all 4 major tournaments of that era, the only Grand Slam in the history of golf.
The stylish and high performance golf hardware and apparel ensure that his legend lives on with an exclusive range of high performance, drivers, hybrids and wedges that put Bobby Jones at the pinnacle of the golf equipment market. Designed by master craftsman Jesse Ortiz, the clubs are a technological breakthrough in ease of playability, performance and style and are available in both men\'s and ladies ranges in a choice of shafts and lofts.
The Bobby Jones apparel range is the ultimate in prestige and style. A sumptuous collection tailored to exceptional quality and made out of the finest materials to create inspirational designs for the discerning fashionista both on and off the course. The Men\'s Players and Collection ranges offer a mix of vibrant colours with some subtle tones and patterns, while the ladies range is inspired by the striking colours of springtime in Paris.
Hi-tech sports performance wear is also offered by Bobby Jones with the superior wicking qualities and luxurious feel of the XH20 range.
About Woodford Global PLC Woodford Global PLC is a fast-growing, dynamic company with a diverse portfolio of brands from the sports, lifestyle and leisure industries. The success it has achieved has largely been due to the core values it stands for - integrity, excellence, performance and innovation, together with being passionate about the industries in which it operates.
Woodford Global is part of the Woodford organization, which also includes Woodford Group PLC, the UK\'s largest and most successful land acquisition, remediation and residential development company.
Woodford Global PLC was recently appointed to manage the Bobby Jones golf hardware, golf accessories and apparel operations throughout Europe and South Africa.
Visit www.woodfordgroup.com for more information.
Web Site: http://www.bobbyjoneseurope.com
Contact Details: For further information of comment about Bobby Jones Europe, Bobby Jones Lifestyle or Woodford Global please contact Sam Benson at ORE UK. Email: sam@ore.uk.com
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