Think Like a CEO Wins GOLD MEDAL as Top Business Book at IPPY Award Ceremony
Released on: June 4, 2008, 3:15 pm
Press Release Author: Robert Baer
Press Release Summary: Think Like a CEO becomes the most acclaimed business book of the year with it\'s second GOLD MEDAL award.
Press Release Body: BOULDER, CO, June 4, 2008 - Think Like a CEO - Sell to Any Company in Any Industry.Better and Faster than a Harvard MBA was awarded the GOLD MEDAL as the top Business Book of 2007 at the Independent Publisher Award celebration on May 30, in Los Angeles, where the annual Book Expo America conference is under way. The title, published in 2007 by Flow Publishing, is unique among sales books, because it focuses on teaching a strategy for selling at the highest levels of an organization, referred to as the "C-Level."
\"I am honored to receive this award on behalf of the entire team who worked on Think Like a CEO," said the author, Mark Kuta. "The IPPY awards attracted over 3,175 entries from 49 US states, 7 Canadian provinces, and countries from around the world. In particular, the other books in the Business Category were very impressive titles, and I am honored to have Think Like a CEO mentioned in the same sentence as them. Wow! Now know how Michael Johnson felt." Michael Johnson won two Gold Medals in the 1996 Olympics, and Mark is referring to the two gold medals that Think Like a CEO has garnered in 2008.
So what makes Think Like a CEO the most acclaimed sales book in a generation? According to Doug Mohr, Vice President with Echostar Corporation, it's the methodology it introduces. "Think Like a CEO outlines a selling methodology that is brilliant in its simplicity and effectiveness."
Interestingly, not everyone is using the book to drive sales. Listen to Dr. John Rutledge, Chairman, Rutledge Capital and President of Mundell International University Business School in Beijing, who sees value for non sales focused readers. "This book is much too important a book to restrict to the sales organization. It will help everyone in the business understand how to create and execute a strategy focused on value for your organization."
The publisher, Colorado niche publisher Flow Publishing, knew that the book would be popular even before it was released. "The methodology outlined in the book actually resulted in several sales among the executive reviewers we lined up to review the advanced copy of the book," according to Richard Rahn, President of Flow Publishing. This strong feedback gave Kuta an idea. "After receiving three or four emails outlining how the book helped drive sales," says Kuta, "I set a goal of having Think Like a CEO drive over $100 million in new sales revenue for its readers by the year 2012." Today, his website tracks the actual amount of these sales, based on emails that he receives from readers throughout the world. Although the book has been in circulation for less than six months, its readers have already generated close to $6 million in additional new sales with its help. www.thinklikeaceo.com
About the Independent Publisher Book Awards: The Independent Publisher Book Awards (IPPY) began in 1996 as a way to recognize excellence in university press, independent publishers, and non publicly traded publishers. It has grown to be the most significant award to these categories in the world. The 2008 awards had over 3,000 entrants from around the world.
About Flow Publishing: Flow Publishing is a growing boutique publishing house specializing in business books that provide immediate value to its readers in the areas of production, sales, business process improvement, and inventory management. A number of Flow Publishing's catalog have won business awards as the top books in their field. Check out Flow Publishing at www.flowpublishing.com
About the Author: Mark Kuta has sold over $92 million in technology solutions to C-Level executives. Since formalizing the Wall Street Selling MethodologyT in the book Think Like a CEO, he's become a highly sought-after speaker for national conferences, as well as an advisor to senior executives from companies throughout the world. Mark holds a Master of Business Administration degree from the University of Colorado at Boulder, and is fluent in Spanish and Portuguese. He has served on numerous boards.
For more information please visit www.thinklikeaceo.com. To schedule an interview, or to request a copy of the book for review, please contact Robert Baer at Robert.baer@belvederepress.