Released on: July 8, 2008, 9:14 am

Press Release Author: ASOS.com

Industry: Retail

Press Release Summary: New Equators End, Surreal Life and Unplugged collections on
site now

Press Release Body: London: Fashion e-tailer, asos.com showcases 3 womenswear
fashion-led trends for July and August, all mixing distinct silhouettes with vibrant
colour and striking prints.

"Equators End" unveils '70s safari glamour, taking inspiration from Northern Africa
and Savannah wildlife to create a sultry summer look with an exaggerated colour
palette and unique print motifs. The look is a real retro take on tribal decoration
with embellishment reining strong.

"Surreal Life" is the main going-out story for high summer evenings. Details are
extravagant, colours vivid, and pattern is inspired by oversized illustrations.
Ruffle duchess satin prom dresses make for a statement look and are perfect, teamed
with tailored blazer with jewelled brooch.

Taking influences from the late 1960s, the final trend, "Unplugged", is inspired by
a revival of folk music and hippie utopia. Fabrics are tactile with handcrafted
elements coming to the fore in floral folk vintage scarves and oversized crochet
berets.

http://www.asos.com/Women/Shop-By-Trend/Cat/pgehtml.aspx?cid=1920

Matt Setchell, Creative Director of asos who directed the July/August campaign shoot
commented, "The inspiration behind the July/August trend campaign plays with the
overall theme of colour and light, fusing rich kaleidoscopic projections with a
simple set of coloured blocks and cubes to give a more graphic edge."

The new season trends launched on asos.com on Friday 4th July.

About asos.com
Launched in 2000, asos.com is firmly established as the UK's leading online fashion
store. asos.com offers an extensive range of own brand women's and men's fashion,
designer labels, lifestyle accessories and cult beauty brands. asos.com is the
second most visited on-line clothing store in the UK attracting over 3.3 million
unique visitors per month, and has received numerous awards such as Drapers
E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and
Business XL Company of the Year 2007, to name a few.

For more information, please contact:

Susie Young
asos.com
Greater London House
Hampstead Road
London
NW1 7FD

0207 836 1284
press@asos.com
http://www.asos.com

asos.com, trends, collection, clothing, clothes, dress, dresses, fashion tops,
fashion skirts, Matt Setchell

Web Site: http://www.asos.com/Women/Shop-By-Trend/Cat/pgehtml.aspx?cid=1920

Contact Details: Susie Young
asos.com
Greater London House
Hampstead Road
London
NW1 7FD

0207 836 1284
press@asos.com
http://www.asos.com