Released on: July 1, 2008, 3:16 pm
Press Release Author: Dawn Rahicki
Industry: Marketing
Press Release Summary: Charter Digital Media Upgrades Digital Networks with rVue, RMS’ Ad and Content Serving Technology
Press Release Body: New York, NY (July 1, 2008) – Charter Digital Media (CDM) the national sales management, marketing and consulting firm to digital media and out-of-home networks, has expanded its relationship with RMS Networks, Inc. by selecting rVue, RMS’ ad and content serving technology for its out-of-home networks.
Currently, CDM represents national, regional and local digital media and private television networks for mass audiences, automotive retail, healthcare, sports entertainment facilities, shopping mall and in-store advertising. Prior to adopting rVue, CDM delivered and managed their client’s advertising content via the Internet, satellite and DVDs. With approximately 50,000 screens in over 4,700 venues in locations like the NY Port Authority/Times Square, South Street Seaport, Casino Channel Network, OnTrack Network and thousands of retail outlets, CDM was searching for a technology that made managing their expanding network simple while bringing in revenue.
“We are fortunate to manage some of the most desirable digital signage networks in the country. Our clients deserve the finest options available, so our technology partners must be effective, reliable and offer us only best-in-class solutions,” notes Terence J. Kollman, President & CEO of Charter Digital Media. “RMS has been a leader in this space for years. rVue is the first solution that truly enabled us to easily manage networks while bringing in revenue. It was a natural decision to bring the most powerful innovation we could find to our clients.”
RMS Networks, Inc. has been the leading digital media and marketing agency for over 12 years. Earlier this year, the company launched its proprietary rVue application – a revolutionary solution that allows retailers or content managers to control in-store video programming with drag-and-drop ease. Selecting from thousands of product segments, advertisements, instructional videos and other content, programming then downloads via the Internet.
“Charter Digital Media manages some of the most visible outlets in the industry and needed a solution that was reliable, powerful, yet easy to manage,” said Jason Kates, Founder and CEO of RMS Networks, Inc. “CDM’s outlets are high-traffic and very attractive to advertisers. With rVue, CDM now has the option of pulling in additional advertising revenue for its clients as well as driving sales through content messaging. It is a win-win for all.”
About Charter Digital Media: Charter Digital Media is a national sales and consulting organization serving the national, regional and local digital media and out-of-home networks for mass audiences, automotive retail, healthcare, sports entertainment facilities, shopping mall and other in-store advertising with representatives in New York, Chicago, Los Angeles and Miami. CDM represents these networks to advertisers and their advertising agencies, major buying groups, out-of-home buying services and promotional marketing agencies.
About
RMS: RMS is the leading internet based, digital media and marketing
agency that develops, manages and delivers the most relevant video advertising
segments to millions of consumers daily. Through rVue, RMS’
proprietary ad and content serving technology, high-traffic venues and consumers
can access HD video content, create play lists and dramatically enhance the
shopping experience. From its headquarters in Fort Lauderdale, Fla., RMS
has served the nation’s most respected and recognizable brands including
AutoNation, Blockbuster, Subway, Accenture and Advance Auto Parts – all
with a simple proposition: Where ROI meets awareness. That’s RMS.
Learn more at www.rmsnetworks.com and
www.rvue.com.
Web Site: http://www.rmsnetworks.com
Contact
Details: RMS Networks
900 SE 3rd Avenue, Third Floor
Fort Lauderdale, FL 33316
Dawn Rahicki
888.883.8857
dawnr@rmsnetworks.com