Content from Insolvent Magazine Revived by Leading Expat Portal - AsiaXPAT Launches a New Bi-weekly Signature Column

Released on: August 27, 2008, 2:15 am

Press Release Author: Connie Wong / AsiaXPAT

Industry: Media

Press Release Summary: AsiaXPAT launches a new bi-weekly signature column with Jon
Marsh - the former editor of SPIKE magazine.

Press Release Body: What do you do when you have a unique publication with
outstanding content that is unable to generate enough subscribers to be financially

You hire the top talent and you publish online.

SPIKE was just such a publication, an ambitious English-language satirical magazine
launched into the predominantly Chinese-speaking market of Hong Kong in 2003. In
spite of its hilarious and insightful content contributed by a team of leading
journalists, SPIKE was never quite able to gain readership traction and folded in

Fast forward to the year 2008 where juggernaut website AsiaXPAT, with close to
500,000 visitors per month and a blue-chip list of advertisers that rivals any print
publication, dominates the battle for the online eyeballs of English-speaking
professionals and executives in Asia.

"It was a sad day when SPIKE went under because quality, English-language local
magazine content is sorely lacking in Hong Kong and what remains in SPIKE's wake are
free nightlife listings publications. SPIKE would not have been out of place in any
other major international city but perhaps because of the limited audience SPIKE was
unable to survive in Hong Kong," commented AsiaXPAT Founder Paul Luciw.

On the reasons for reviving some of the content from SPIKE, Luciw indicated was:
"When we decided to launch a signature column on AsiaXPAT without question our first
choice was former SPIKE editor Jon Marsh; Jon was one of the key creative forces
behind some of the most entertaining columns on SPIKE and we expect that he will
bring the same quality content to AsiaXPAT."

Marsh's bi-weekly column can be seen on the front page of all 14 AsiaXPAT city sites.

Web Site:

Contact Details: 13B Carfield Comm Bldg, 75 - 77 Wyndham Street, Central, Hong Kong
T: +852 2815 2076
F: +852 3106 0315

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