FISHLABS celebrates successes at the Games Convention 3D mobile games enthral even demanding PC and console gamers

Released on: August 28, 2008, 6:47 am

Press Release Author: ilka tllner

Industry: Telecommunications

Press Release Summary: At this year's Games Convention, FISHLABS Entertainment GmbH,
leading developer of high quality 3D mobile games, was present with a large booth in
the consumer hall for the first time, along with their spot in the joint booth for
Hamburg@work in the Business Centre. With the large format presentation of premium
mobile games and the support of Sony Ericsson, visitors were able to see for
themselves that games on mobile phones have also been up to the standards of
demanding PC and console gamers for a while now. Thus, FISHLABS were able to
position themselves internationally as an innovative developer and now also as a
publisher of high quality mobile games.

Press Release Body: Along with their award-winning games Blades & MagicT, Powerboat
ChallengeT, and Rally Master ProT, the Hamburg-based company was able to provide the
first look at the eagerly awaited premium 3D games Galaxy on FireT 2 und Gladiator -
The mobile Game - which will appear in the late autumn of this year - at the Games
Convention. In addition, visitors could win Sony Ericsson W760i Walkman mobile
phones every day, as well as FISHLABS Games Packs, each with 5 full version games.
Overall, more than 5,000 people took part in the drawing.

Furthermore, FISHLABS had full versions available for free download via Bluetooth at
their consumer booths. A total of 85,000 devices were recognised via Bluetooth and
10,000 game downloads were recorded. That the recognised phones were clearly
dominated by the models from Sony Ericsson and Nokia confirmed the FISHLABS strategy
of supporting only these devices and optimising their games accordingly.

FISHLABS CEO Michael Schade was pleased with the strong media interest, numerous
press interviews, and the TV reporting by ARD from the FISHLABS booth. "With our
high quality mobile games and the claim "Console feeling on mobile phones", we hit
the bull's-eye," he remarked. "Visitors practically attacked our booth to download
our games free to their mobiles via Bluetooth. We are convinced that we have won
over many new gamers with this action and our 3D mobile games at the GC.'

"For Sony Ericsson, the presence at the Games Convention was also a complete
success," says Axel Kettenring, General Manager Sony Ericsson Deutschland. "The
crowd at the FISHLABS booth was impressive, and the products from Sony Ericsson were
very popular with gamers. We want to continue building on these strengths in the
future. Our new models, like the F305, and the extensive offer of mobile games in
our recently launched PlayNow Arena service underscores this."

FISHLABS is one of the leading developers and publishers of high quality mobile 3D
games. Founded in 2004, FISHLABS is responsible for the development of more than 15
high-end mobile games and employs a team of 30 people at the company\'s headquarters
in Hamburg, Germany. FISHLABS\' portfolio of mobile games includes numerous
award-winning original IPs, such as Galaxy on FireT, DEEPT or Blades & MagicT, as
well as AAA brands for well-known business partners, such as V-Rally 3D for Glu,
Star WarsT - Imperial Ace 3D for THQ or Tony Hawk's Downhill JamT for Infospace
(Activison license) and most recently GladiatorT. Thanks to the high-performance,
platform-independent games engine ABYSS, FISHLABS' titles are able to offer a
quality never before attained in the
sphere of mobile gaming.
In October of 2007, FISHLABS concluded their first round financing with Neuhaus
Partners, allowing the company to add increased community features to their mobile
phone games in the future. Since July of 2008, the company has offered the mobile
phone game community myFISHLABS, where users can benefit from features such as price
advantages, easier payment, additional features, credit kick-backs, upgrades, and
the exchange of information about their favourite games with other community
For more information visit

About Sony Ericsson

Sony Ericsson is a leading global company with over 100 million mobile phones sold
in 2007. Variety is one of the central strengths of the company, which operates in
over 80 countries around the world and maintains development divisions in China,
Europe, India, Japan, and North America. Sony Ericsson was founded in October 2001
as a joint venture, with Ericsson and Sony holding equal shares; the overall
corporate functions are located in London. For more information about Sony Ericsson,

Editorial contact
swordfish pr GAMES
Ilka Toellner
Trogerstrasse 17
D-81675 Munich, Germany
Tel: +49 - 89 - 600 316 41
Fax: +49 - 89 - 600 316 50

Web Site: http://

Contact Details: FISHLABS Entertainment GmbH
Geibelstrasse 46
22303 Hamburg

Michael Schade, CEO
Christian Lohr, COO/CFO

Fon: +49. 40.88 88 00 - 160
Fax: +49. 40.88 88 00 - 166

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