Media Mayhem Joins World Music Artist Nassiri for Unprecedented
Love Sees No Color Campaign
on: August 8, 2008, 5:26 am
Release Author: Media
Release Summary: Media Mayhem Corporation (MMC) in conjunction
with Nassiri Music announces their partnership for a campaign
that is set to cross cultural thresholds and help spread the message
of peace and love around the world starting August 11th and running
through October 1st.
project Love Sees No Color, is the brainchild of renowned music
artist, philanthropist, and peace activist Nassiri, who is releasing
the album “Love Sees No Color – World Peace Collection”
on September 16th.
Release Body: Los Angeles, CA, United States, 08/08/2008 –
Media Mayhem Corporation (MMC) in conjunction
with Nassiri Music announces their partnership
for a campaign that is set to cross cultural thresholds and help
spread the message of peace and love around the world starting
August 11th and running through October 1st.
project Love Sees No Color, is the brainchild
of renowned music artist, philanthropist, and peace activist Nassiri,
who is releasing the album “Love Sees No Color –
World Peace Collection” on September 16th.
record was recorded during Nassiri's world tour that saw the artist
performing in over 18 countries, sung by thousands of children
in fifteen different languages, and features Eleven other tracks
on the CD that were recorded in the artist's home town of Las
coincide with the release, MMC’s Vice President
of Business Development Jamie Ashe developed a vision
along with MMC Vice President Eric Willis to
create a cutting edge campaign that finds unprecedented moves
being put into motion including over 200 million advertising impressions
over 300 exclusive Media Mayhem properties while
spreading over 10 million over the air (OTA) transfers via mobile
phones across multiple telecom networks.
was a concept I was discussing with Eric Willis a few weeks ago
when the opportunity rose for Media Mayhem to work with Nassiri,”
says Jamie Ashe. “We got to thinking about the timing
of the 2008 Olympic Games in Beijing; as well as a number of other
pressing events around the world and we wanted to be part of something
positive out there and this is Media Mayhem’s way of doing
our part to raise awareness that love is blind and sees no color,”
September 16th, the MMC network in every genre,
city, and specific vertical will turn to the Love Sees
No Color Release Day campaign.
are throwing the whole ball of wax into this campaign,”
says Eric Willis. "We will have text messaging, blogging,
viral elements with a pass the message forward component that
will give visitors the opportunity to say one thing to the world,
what would their message be? The messages will trigger audio and
video ads and pass their message to another one of the MMC sites.
Visitors will then color the network from black and white then
back to color as the messages get passed around the world.”
a really brilliant concept and something that will be moving and
powerful,” says Ashe.
campaign will include the usage of downloads, ringtones, quizzes,
surveys, and music feeds which will be initiated as more users
light up the network throughout the day.
Records who represents the Nassiri Music Label,
has gone a step further and announced that 100% of all proceeds
from the sale of his world peace collection will go to charity.
believe that it is important to reach out to the people in need
and that is why I have decided to donate not just a portion, but
ALL of THE PROCEEDS to charity,” says Nassiri.
CD/bonus DVD of Love Sees No Color will be available
for purchase at retailers nationwide and digitally on September
Mayhem's slogan of "Fusing Experience, Strategy, Technology
and Drive" describes a full-service advertising representation
firm. Services include online and offline marketing, and event
sponsorships. The company specializes in building lifestyle-based
advertising solutions for clients and engaging consumer audiences
through branded film, music, art, fashion, sports, technology,
entertainment and lifestyle experiences, across niche vertical
Mayhem is a firm that goes far beyond a typical online advertising
network. All publishers are represented on an exclusive, site-specific
basis allowing advertising clients to customize their advertising
and media buys. Clients pick and choose individual web sites to
meet their campaign's target demographic. MMC engages trade and
consumer media by leveraging access and relationships to position
clients directly with the key elements that drive popular culture
and create new markets of opportunity.
1749 14th Street
Santa Monica, California 90404
Nassiri is an international songwriter, recording artist and philanthropist,
and is dedicated to spreading a message of peace, love and healing
through music. His songs are an eclectic mix of melodies, which
transcend all ages, genders and religions to bring love, peace,
hope and unity to the world.
Details: Media Mayhem
1749 14th Street
Santa Monica, California 90404