Travelsupermarket Does Not Provide Best Prices on Car Rentals to their Customers due to their Limited Variety of Vendor Choices

Released on: August 29, 2008, 5:26 am

Press Release Author: D Hobart

Industry: Advertising

Press Release Summary: 11 August 2008 - Some websites claim to provide a complete
travel comparison service to their customers, but fail to deliver.
Travelsupermarket is one such site. This is according to the premier car rental
price comparison site on the internet, They are the place to go
when you need the best deal on a car hire. This is because is a
true car rental price comparison website, offering a depth and breadth of car rental
choices in terms of both vendors and locations.

Press Release Body: Gareth Robinson,'s managing director, says
"Travelsupermarket bills itself as the travel comparison site, but in reality it
only focuses on a limited number of locations and companies. The majority of its
locations are at airports, and this provides no choice to customers who arrive in
the UK by train or ferry, or who simply want to hire a car in a location such as

In a test comparison done on August 4 2008, found that in certain
major locations such as London, Travelsupermarket only offered 21 locations, such as
Luton, Stansted, City, Heathrow and Gatwick Airports, compared to the 49 locations
offered on the site.
Carrentals' options included Vauxhall, West Hampstead, Wembley and Kensington, in
addition to all of the above airports.

A price comparison conducted on the same day also showed that on ten of the most
popular car rental locations, came in with the lower price in over
84% of the search results. This price comparison took into account queries for both
the cheapest rentals available and specific requests for vehicles such as compacts,
intermediate and specific models.

Robinson was also able to shed some light on why have the more
comprehensive database. It all has to do with how the car rental companies are
billed for their participation on price comparison sites.

Sites such as Travelsupermarket charge the car rental companies on a pay-per-click
basis, rather than Carrentals' cost-per-acquisition pricing scheme. For this
reason, only the largest car rental companies can afford to be listed on
Travelsupermarket because of the possible high costs that will be incurred by their
listing. They have to pay a fee to Travelsupermarket every single time someone even
clicks on their link on Travelsupermarket's site., on the other
hand, only charges the car rental companies when they secure an actual inquiry from
a customer.
Any customer-entered search query on will return results from the
websites of Budget, Thrifty, Sixt, Holiday Autos, Opodo, EBookers,
and Easy Car. The customer will also get quotes from many small car rental
operators as well. also offers customers a user-friendly website; in addition to its
easy-to-use search engine for getting car hire quotes, also features
over 6,000 useful links to tourist information websites, as well as over 2,700 pages
of travel-related information.

For more information, or to book a car hire for your travels in the UK, visit

Press Contact:
Rachel Builder or Anna Nicholls
Context Public Relations
Tel: 01625 511966
Fax: 01625 511967

Web Site:

Contact Details: Press Contact:
Rachel Builder or Anna Nicholls
Context Public Relations
Tel: 01625 511966
Fax: 01625 511967

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