Affiliate Marketing Experts Josh and Dinesh Boaz of Direct Agents, Inc to Speak at AdTech London
Released on: September 15, 2008, 2:01 pm
Press Release Author: Direct Agents, Inc.
Press Release Summary: Direct Agents announces today the addition of Executive Directors Josh and Dinesh Boaz to the program of Ad:Tech London 2008, one of the premier online advertising conferences around the globe. The two will share their expertise with Ad:Tech attendees, presenting ďA Multi-Network Approach to Affiliate MarketingĒ on September 25th, the second and final day of the conference.
Press Release Body: Direct Agents announces today the addition of Executive Directors Josh and Dinesh Boaz to the program of Ad:Tech London 2008, one of the premier online advertising conferences around the globe. The two will share their expertise with Ad:Tech attendees, presenting ďA Multi-Network Approach to Affiliate MarketingĒ on September 25th, the second and final day of the conference. With their combined 10 years of experience in online advertising, Josh and Dinesh Boaz have accumulated a great deal of industry savvy. Both are noted for their particular expertise in affiliate management and performance marketing, which are demonstrated through their US and Global Affiliate Networks, the Direct Agents Performance Network and the Affiliate Response Network. Through their leadership and ingenuity at Direct Agents, Josh and Dinesh have helped several fortune 500 clients realize their online marketing goals. Due to the numerous affiliate networks available to online advertisers, it is becoming ever-more important to formulate an effective strategy in evaluating and optimizing various affiliate marketing options. As part of their presentation at Ad:Tech, Josh and Dinesh will discuss the pros and cons of a variety of affiliate marketing placement strategies, reviewing some of the more common alternatives. Topics to be covered will include effective multi-network pricing strategies, multi-network compliance, and avoidance of affiliate overlap. Case studies will include successful affiliate marketing strategies of both UK and US advertisers, and will highlight the best practices from both countries. As co-founders and directors of Direct Agents, Inc., Josh and Dinesh Boaz have worked to guide Direct Agents towards success. Under their careful direction, Direct Agents has prospered from a start-up media buying company with a single employee to a full-service interactive advertising agency with a growing team of 30 people. As a result of their diligence and leadership, Direct Agents has consistently been named one of the fastest-growing American businesses, a distinction recognized by Entrepreneur Magazine (2006) and Inc. 5000 (2008) among countless others.
About Direct Agents: Direct Agents, an Inc. 5,000 company, is a leading full-service interactive advertising agency specializing in performance marketing, affiliate management, media buying, and search engine optimization. Direct Agents achieves success for its clients through strategic media planning, execution, and evaluation of customized campaigns. Please visit http://www.directagents.com to learn more. To learn about our UK affiliate network, please visit http://www.affiliateresponse.co.uk.
About Ad-Tech London: For more than ten years, Ad:Tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 11 shows in 7 countries, ad:techís globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere. To learn more about ad:tech, please visit http://www.ad-tech.com/london.
Web Site: http://www.directagents.com
Contact Details: DirctAgents, Inc. 594 Broadway Suite 1003 New York, New York 10012 T: 2129256558 F: 2124129061
Francesca ReDavid Sr. Marketing and Communications Manager firstname.lastname@example.org