Bounty survey reveals mums know best
on: September 30, 2008, 9:08 am
Press Release Author: Lisa Penney
Release Summary: A new survey from Bounty has revealed that pregnant
women will seek advice from their mum before anybody else
Release Body: A new survey from Bounty, a leading
UK parenting club, has revealed that pregnant women prefer to
seek advice and support from their own mother before consulting
a baby guru.
survey from Bounty polled mums on which baby
guru is their favourite and whose pregnancy
advice they trust most. "My mum" topped
the poll with 37% of the vote while "Supernanny"
Jo Frost came in second, winning a quarter of the votes
there's no denying the amazing success and popularity of baby
gurus and the value of their work which gives many mothers and
mums-to-be easy access to a pregnancy
guide ("Supernanny" alone regularly
enjoys up to 3 million viewers in the UK and between 8 and 9 million
in the US), most pregnant women find advice from their own mother
the most comfort to them during their pregnancy.
on the research, Bounty.com editor, Dorothy Thomas
said, "It's great that a mother's advice is so valued
by women when they're pregnant. The saying that 'mum knows best'
can so often be true, though, as lots may have changed since the
mums of today's mothers-to-be had them, it's good to know that
there are complimentary sources of pregnancy information, such
Thomas continued, "Bounty has almost 50 years experience
in delivering pregnancy and parenting information, and understands
how pregnancy and childcare advice has changed over the years.
All our information conforms to the latest best practice guidelines
and we're proud to be a valuable source of advice for our members."
Bounty is the UK's favourite parenting club, providing information,
support and products for young families throughout the four key-life
stages: pre-birth, birth, toddlers and pre-school and has been
supporting mums since 1959 by providing trusted information, advice
and product samples.
2.5 million members and over 50,000 new members joining every
month, Bounty has approximately 95% market coverage of the estimated
750,000 annual births in the UK.
reaches over 96% of new and expectant mothers and distributes
3.2 million reward bags containing over 60 million product samples.
The award winning Bounty website, bounty.com, is an active online
community with 666,000 mums meeting regularly online and joining
discussion in the pregnancy
forums and enjoying pregnancy podcasts.
is a Kaboose company. Kaboose is one of the largest family-focused
new media companies in the world and one of the top-five most
visited family destinations online.
Details: Bounty PR contact:
29 Broadwater Road
Welwyn Garden City