Released on: September 25, 2008, 1:36 am

Press Release Author: Martjack Admin

Industry: Retail

Press Release Summary: “The integrated marketing could be the most efficient way by
which manufacturers and retailers can reach all the possible touch points of
customers,” says Bindu Rathore


Press Release Body: Marketing is always well supported by media. Media takes the
brands far and wide in the market and thus brings ample awareness about the products
amongst the customers. Likewise, media builds brand image for the manufacturers and
their products in the market. This ultimately leads to growth of sales. This offline
marketing includes print and electronic media which targets all.

So far, manufacturers and retailers are heavily relying on offline advertising. Now
they are switching over digital marketing. Bindu Rathore, the Product Manager,
MartJack, said “Today’s customers find the internet as a powerful tool to gather the
instant product information and even to get the products home. Online community in
India is growing at a rapid speed. This is necessitating manufacturers and
retailers, present themselves online so as to move closely with online shoppers.”
She continued, “It is essential to identify all touch points with customers and
engage them by clubbing online and offline marketing strategies. This integrated
marketing could be the most efficient way by which manufacturers and retailers can
reach all the possible touch points of customers.”

Most of the customers today are time challenged. They are really hunting for product
information where the marketing is cluttered with brands. In this succession, they
are moving onto the digital media for quick information. Consequently, online market
has become a big customer touch point. Bindu Rathore reiterated,” The integrated
marketing approach efficiently drives the customers from online to offline. Online
customers get the instant real time product information online and then move to the
source of availability.”

MartJack is the innovative invention of Reasoning Global eApplications ltd. Adding
new definition to the retailing business; MartJack e-enabler platform is offering
web store solutions for manufacturers, organized retailers and single store owners.
Thus giving dynamic online presence, MartJack ensures manufacturers, retailers and
single store owners have largely benefited from the online market.

Integrated marketing will enhance the branding and increase the sales. Manufacturers
and retailers can present the same physical store shopping experience to the online
shoppers with online shopping web stores. The quick and real time product
information with proper product images will minimize the efforts of time challenged
customers. Thus, with a determined purchase decision, they make a move to the
physical stores.






Web Site: http://www.martjack.com/

Contact Details: Contact: Reasoning Global eApplications Ltd.
205, Krishna Plaza, Khairatabad
Hyderabad- 500004
Andhra Pradesh
India
Phone: 91 40 23316617
Tollfree number:18004252968
Fax : 91 40 23316617
Visit: http://www.martjack.com