SureWaves selected to power digital display network at Adlabs Cinemas

Released on: September 17, 2008, 10:33 am

Press Release Author: Tushar Vyas / SureWaves

Industry: Media

Press Release Summary: Adlabs, a part of the Reliance Anil Dhirubhai Ambani Group
and India's largest cinema chain, and SureWaves, a media convergence solution
provider have partnered to create a unique communication channel combining the
strength of SureWaves Solution and Adlabs Digital Screen Network present at their
cinemas.

Press Release Body: Adlabs, a part of the Reliance Anil Dhirubhai Ambani Group and
India's largest cinema chain, and SureWaves, a media convergence solution provider
have partnered to create a unique communication channel combining the strength of
SureWaves Solution and Adlabs Digital Screen Network present at their cinemas.
The SureWaves enterprise communication solution helps manage delivery of content
across the 150+ Digital Screen (LCD) network across 12 locations at Adlabs Cinemas
through its centralised servers.

Deployed at an enterprise level the SureWaves solution enables integration of the
Box Office ticketing information and displays the same on a real time basis across
the screen network at Adlabs properties. The screens placed at the Box Office
display ticket availability, show timings, ticket costs and an image of the film
being aired at the cinema.

SureWaves has also powered the lobby screens inside the cinemas and unleashes its
capability of delivering contextual content. These screens air movie related
information, cross promotions and contests which keep the consumer engaged during
the course of their visit to the theatre.
Template layouts managed from a central location help manage airing of movie
trailers, movie snippets, cast crew details etc providing patrons with information
on the films being aired as well as the upcoming movies at the theatre. Each screen
on the network is uniquely addressable from the central location. Apart from cinema
theatres the SureWaves solution is also deployed at the Adlabs Digital Cinema
facility powering their internal communication network for employees and visitors.

As per Tushar Vyas, CMO, SureWaves, in a year to come more than 20 million people
are expected to watch a movie on an Adlabs screen. This provides immense
opportunities to disseminate a brand message and engage these consumers providing
them with the Adlabs experience. We are happy to have Adlabs Cinemas as our client.

Endorsing this view, Tushar Dhingra, COO Adlabs Cinemas, said The SureWaves
solution enables us to manage our network better and we are quite happy with the
format in which we are engaging our consumers. Adlabs strives to deliver a top of
the line world class experience to its patrons and the SureWaves solution is helping
by adding value to content serving and network management.

About SureWaves
SureWaves (www.surewaves.com) is next generation media convergence pioneer combining
the power of Digital Displays, Mobile Phones and Web in a unique manner with core
philosophy of providing Oxygen for Minds to our audience. SureWaves displays are
connected over internet and managed from central locations. SureWaves display also
allows mobile interactivity in proximity environment.

About Adlabs
Adlabs Films Limited (www.adlabsfilms.com), a member of the Reliance Anil Dhirubhai
Ambani Group, is Indias fastest growing film entertainment company with a dominant
position in Film Processing and DI services, television content and is India's
largest cinema chain with over 390 screens across US, India and Malaysia. Adlabs is
a growing player in the film distribution space with a nationwide presence across
India as well as offices in London, New York and San Jose.

For more information, please contact:


Web Site: http://www.surewaves.com

Contact Details: Tushar Vyas
Chief Marketing Officer
SureWaves Pvt. Ltd.
Ph: +91 98195 86400
Email: tushar@surewaves.com

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