India`s Leading Travel Search Engine Goes Mobile

Released on: October 16, 2008, 11:45 pm

Press Release Author: ixigo

Industry: Media

Press Release Summary: Now search best deals for flights and hotels on your mobile

Press Release Body: New Delhi, October 17th, 2008 -, India's award-winning
online travel search engine is now mobile-ready! iXiGO today announced the launch of
its travel search engine for mobile phones on, bringing its
consumer-friendly search technology from web browsers to mobile phones.

iXiGO aims to expand its reach beyond the internet-savvy early-adopters to
mobile-savvy travelers by tapping India's 60 million GPRS enabled phones out of the
300 million Indian mobile subscribers."The potential for iXiGO Mobile is immense",
said Aloke Bajpai, Founder-CEO of iXiGO, "Our mobile users wanted the ability to
search across airline sites without having to call up a travel portal, since portals
charge additional booking fees. Specially for hotel bookings, this is a great
feature-rich product for last-minute booking decisions while you are on the way to
your destination - easy to use while you are in a train or an airport lounge".

iXiGO Mobile searches across flights and hotels in India and features a
click-to-call booking mechanism enabling people to speak directly with the call
centres of respective airlines and hotel booking providers, saving them time, effort
and money. Commenting on future plans, Bajpai said, "Next, we will be actively
signing up distribution partners for this service - operators, mobile VAS providers
and mobile media companies. They will benefit from a great mobile travel product and
quality content, and we will expand our pan-India reach".

Stressing on the unique features of the product, Rajnish Kumar, co-Founder and CTO,
added, "iXiGO Mobile is compatible with all major handsets with a GPRS-enabled
subscription. It adapts well to the phone form factors while retaining richness of
features found in our Internet version, including photos, maps, and filters. We have
also optimized the pages for slower GPRS connections."

In an environment where airlines are reducing dependance on travel agencies
nullifying commissions, iXiGO's direct-booking model by-passes online travel agents
and allows users to save booking fees charged by them. It also provides a more
comprehensive and unbiased display of travel options.

ABOUT (r) is India's leading online and mobile travel search engine based out of
Gurgaon. iXiGO searches across multiple airlines, hotels, and bus booking sites and
finds the best travel deals in India. Launched in June 2007 by an entrepreneurial
team of young IITians and INSEAD MBAs, has been recognized by NASSCOM as
India's Top-100 Innovator; BusinessToday and WSJ-Mint have named it among India's
hottest startups for its unique market approach, product usability, and passionate
management team. iXiGO is backed by BAF Spectrum, a Singapore-based seed-investment
fund. For more information about iXiGO, visit

Web Site:

Contact Details: Media Contact
Dharmendra Yashovardhan
Telephone: +91 124 4045281

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